StyleCaster Media Group is a disruptive digital media company that empowers both style enthusiasts and the brands that want to reach them. StyleCaster combines the art of traditional media with the science of new media to create premium content, engaging experiences and integrated advertising solutions for all its online destinations.
Ari S. Goldberg | StyleCaster Founder and Chief Executive Officer
Founding partner and CEO of StyleCaster Media Group, Goldberg is responsible for all aspects of the company’s business operations and development. He is an innovative entrepreneur with multi-faceted expertise in marketing, strategy, pop-culture, consumer behavior, and business development.
Prior to launching StyleCaster in 2008, Goldberg served as Vice President of Strategy and Business Development for LeBron James and LRMR Marketing. During this time he worked closely with some of the world’s best-known brand equities including Nike, Coca-Cola, Wrigley’s and Microsoft. Previous to LRMR, Goldberg was Director of Business Development for Steve Stoute at Translation Consultation + Brand Imaging. The firm combines pop culture and strategic brand positioning to connect Fortune 500 companies to the mindsets of young adults.
In addition to StyleCaster, Goldberg is also the co-founder of Sociocast Networks, a leading intelligent optimization technology. He has been instrumental in starting a number of successful new ventures including Last Pictures, Qwiki and SaveFans among others.
Goldberg holds degrees in both economics and political science from New York University, as well as a master’s degree in sports business from New York University. He currently resides in New York City.
David Goldberg, Chief Marketing Officer. Past experience includes: Advertising Sales Executive, CNET (NYC, SFO); Executive Associate, Andrew Rosen + Theory; Co-Founder, Insight Agency.
Emily Finkbinder, Creative Director. Past experience includes: Senior Stylist, Gilt Groupe; Fashion Market Editor, Interview Magazine; Fashion Editor, Full Frontal Fashion.
StyleCaster is a high growth media company dedicated to creating and distributing the most engaging lifestyle content. We provide our consumers, advertisers and partners with content and advertising solutions across a broad portfolio of websites that span the lifestyle spectrum. On our sites, millions of people engage around passionate communities in fashion, beauty, music and other lifestyle interests. Our products make it possible for brands to reach the consumers they really want through turnkey advertising solutions.
Women’s lifestyle is rapidly moving from print to digital. Past industry leaders in print are slowly transitioning to the web and new media companies are not providing the premium experiences that consumers and advertisers want. Glam has aggregated a large amount of traffic but often sees CPMs of less than $2. Conde Nast and Hearst still focus their energy and best talent on print while the world is moving to digital. StyleCaster is focused on providing premium experiences and advertising solutions with the ability to create and monetize engaging content at scale.