StyleCaster
Location: 49 West 27th Street, Studio A, New York City, New York 10001, United States United States
Founded in: 2008
Stage: 1.0 (formal launch)
Number of employees: 6-15
Profitable year: 2011
Short URL: vator.co/stylecaster
Followers (223)

StyleCaster

Style to the People
Startup/business
New York, United States United States
http://www.stylecaster.com
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Company description

StyleCaster Media Group is a disruptive digital media company that empowers both style enthusiasts and the brands that want to reach them.  StyleCaster combines the art of traditional media with the science of new media to create premium content, engaging experiences and integrated advertising solutions for all its online destinations.


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Business model

StyleCaster is a high growth media company dedicated to creating and distributing the most engaging lifestyle content. We provide our consumers, advertisers and partners with content and advertising solutions across a broad portfolio of websites that span the lifestyle spectrum. On our sites, millions of people engage around passionate communities in fashion, beauty, music and other lifestyle interests. Our products make it possible for brands to reach the consumers they really want through turnkey advertising solutions.

 

Competitive advantage

Women’s lifestyle is rapidly moving from print to digital. Past industry leaders in print are slowly transitioning to the web and new media companies are not providing the premium experiences that consumers and advertisers want. Glam has aggregated a large amount of traffic but often sees CPMs of less than $2. Conde Nast and Hearst still focus their energy and best talent on print while the world is moving to digital. StyleCaster is focused on providing premium experiences and advertising solutions with the ability to create and monetize engaging content at scale.