Company description
The future of social media is all about LIVE.
SpeedFeed is a peer-to-peer video chat & live social networking application on Facebook that uses topic channels and the Open Graph protocol to connect like-minded people in face-to-face chats.
Team
Mara Lewis (CEO & co-founder)
Online marketing expert with broad knowledge of Internet business development, life-cycle marketing, and social media strategy. Experienced in media sales, revenue models, and strategic partnerships. Co-founder of FAQtv.com and formerly recognized for “Best Social Media Ad Campaign” in Mashable’s 2009 Open Web Awards. Mara has designed Facebook marketing campaigns for clients such as Comcast, Aveeno, Bebe, Eddie Bauer, and The Leukemia and Lymphoma Society.
Erik Smith (CTO & co-founder)
Highly experienced application developer and software programmer. Co-Founder of Shuffle Interactive, Co-Founder of Workstir (an FBfund company), and a Facebook preferred developer. Erik has created over 30 Facebook applications for companies such as AOL, CBS, The New York Times, Guy Kawasaki, LegalZoom, PurePlay, Yelp, Mattel, LookBooks, MTV/Addicting Games.
Duncan Winter (COO & co-founder)
Web 2.0 strategy consultant, business development expert, and Co-Founder of Workstir (an FBfund company). Managed high profile web projects for clients such as HP, Wal-Mart, Walgreens, 3M, and Ford. Duncan previously led development of the CBS Interactive application “Watch This Video," one of the first video products on Facebook to reach 1 million monthly active users. Duncan is fluent in all Internet technologies and has been featured on ABC, TechCrunch, and Market Watch.
Business model
SpeedFeed users can video chat one-on-one with online friends, or select a roulette-style chat channel to network face-to-face with like-minded people. Video chat channels include;
- Social Preferences (age, gender, likes/interests, groups, causes)
- Existing Facebook Networks (friends-of-friends, school, location, work)
- Affinity Chat Topics (music, jobs, sports, fashion, social activism, etc)
Users can add Action Buttons to their video chat screens to make custom calls-to-action and create sustainable communication channels. Engagement with the application is viral and sharable in peer-to-peer publishing. Examples of Action Buttons include;
- Add as Friend
- Enter Sweepstakes
- Become a Fan
- RSVP to Event
- Follow on Twitter
- Connect on LinkedIn
- Cast your Vote
- Reveal Exclusive Coupon Code
SpeedFeed also offers an Enterprise API that provides a fast and affordable way for Websites and Facebook Fan Pages to add a turnkey video chat portal to a tab on their page for:
- live customer service
- relationship management
- promotional marketing
- networking events
- community engagement
- and more!
SpeedFeed Products:
- FACEBOOK APPLICATION: Friend-to-Friend Video Chat and Live Social Networking with similarity-based targeting
- MOBILE APPLICATION: On-the-go access to SpeedFeed Video Chat on Facebook
- ENTERPRISE API: Turnkey solution for Live Video Chat on Facebook Fan Pages and Websites
Competitive advantage
Qualitative Approach to Advertising & Marketing
SpeedFeed looks at video chat through a social marketing lens and sees it as a game-changing tool for creating interactive brand engagement and community networking experiences.
Our business model represents a paradigm shift in traditional marketing and online advertising; bringing transparency, body language, and rich relational communication to the forefront of consumer engagement.
SpeedFeed gives brands, local businesses, and public figures the opportunity to communicate face-to-face with their target audience, personalize their messaging, build relationships, and capture attention in a way that has never been possible before.
In a social marketing industry that has become centered around quantity of fans/followers, SpeedFeed offers an alternative medium for connecting one-on-one with customers, creating quality connections, organic peer-to-peer content sharing, and unmatched opportunities for brand loyalty.