Prizzm
Location: 653 5th ave, San Francisco, California, United States, 94118, United States
Founded in: 2011
Stage: Beta (public testing)
Number of employees: 1-5
Funding history:
- Date: 07/2011, Seed: undisclosed amount
Investors: David Williams
Investment Firms: AngelPad
Short URL: vator.co/prizzm
Followers (60)

Prizzm

Track things you might buy
Startup/business
California, United States United States
http://www.mightbuy.it
About
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Company description

MightBuy is for tracking things you might buy, and sharing with your friends.  

Mightbuy makes shopping your wishilist more fun and social. Mightbuy can deliver deals on exactly what you want, instead of ads for things you don’t want.  The mobile app gives you access to your shopping list anywhere, and allows you to get feedback from friends while shopping.

Mightbuy is the only app that combines wishlists + reviews + mobile deals. 

Competitive advantage:

- Strong Business Model: We are seeing strong demand from businesses who want to use Mightbuy to reach out to their customers.   It is in the Businesses interest to have as many products as possible on Mightbuy, because users typically share the product with lots of friends and it is trackable.  Our deals infrastructure allows businesses to offer discounts on exactly what a customer wants, instead of running broadcast sales that devalue the brand.

- Mightbuy for Ipad/Retail: Our newest product! Retail stores can use MightbuyiPad to snap a customers picture and send them a *purchasable link*.  We are the only ones offering this right now without implmenting full inventory managment.   See the attached documents to see a demo.

Mightbuy primarily competes with Amazon universal wishlist  currently, and obviously we won’t put Amazon out of business anytime soon - but we are using some startup kungfu to get around the 800lb gorlilla Amazon (and now Pinterest) 

- Business model

-       Design and social focus – Amazon mostly just personal, Mightbuy is designed for social shopping, getting recommendations. And Amazon looks like… Amazon.

-       Mobile focus – Mightbuy mobile is designed for shopping with pictures and syncing your web bookmark list

-       Passbook – Mightbuy mobile already has Passbook integration, although  Apple has not released the product.  When Apple releases iOS 6, we will be one of the very few apps that can offer it.

 


Team
  • Charles Oppenheimer
    Charles Oppenheimer | Team member
    Founder, Prizzm 13 years of CRM experience Salesforce.com, Scopus, Siebel. 2nd time entrepreneur, founder of Recursive Technology.
Business model

- Strong Business Model: We are seeing strong demand from businesses who want to use Mightbuy to reach out to their customers.   It is in the Businesses interest to have as many products as possible on Mightbuy, because users typically share the product with lots of friends and it is trackable.  Our deals infrastructure allows businesses to offer discounts on exactly what a customer wants, instead of running broadcast sales that devalue the brand.

- Mightbuy for Ipad/Retail: Our newest product! Retail stores can use MightbuyiPad to snap a customers picture and send them a *purchasable link*.  We are the only ones offering this right now without implmenting full inventory managment.   See the attached documents to see a demo.

A second part of the business model we are exploring:

-       Mobile deals.   Mightbuy has implemented Apple Passbook functionality (not yet released yet by Apple, target Sept 2012). With it, users can download a passbook coupon for things they “mightbuy” and redeem them in the real world.  The business model is the same – charging the vendor a transactional fee to deliver a customer.

-       User acquisition through brand offers: by reaching an agreement with some brands, they run an offer to exsisting customers: “Add what you want to Mightbuy, get 50% of your friends to recommend it on Facebook, and we will give you X% off”.  In this way customer are creating their own deals vs the advertising model.

 

Competitive advantage

Mightbuy primarily competes with Amazon universal wishlist  currently, and obviously we won’t put Amazon out of business anytime soon - but we are using some startup kungfu to get around the 800lb gorlilla Amazon (and now Pinterest) 

-       Design and social focus – Amazon mostly just personal, Mightbuy is designed for social shopping, getting recommendations. And Amazon looks like… Amazon.

-       Mobile focus – Mightbuy mobile is designed for shopping with pictures and syncing your web bookmark list

-       Passbook – Mightbuy mobile already has Passbook integration, although  Apple has not released the product.  When Apple releases iOS 6, we will be one of the very few apps that can offer it.

 -       (roadmap) #want + #have – Most bookmarking/wishlist sites  only list things you want. Review sites aren’t for shopping – in Amazon you attach your review to store product.  Mightbuy will combine those, making it the place for social recommendations. 

-       (roadmap) – demand based deals.  Mightbuy allows each user to say what they want to buy, for any product. We are aggregating demand, and offering deals on those products. So it is a reverse advertisement – as a user you get a deal on what you want, instead of an ad for something you don’t want.

 

Investors
7129
AngelPad is a mentorship program founded by a team of ex-Googlers to help web-technology startups build better products, attract additional funding and ultimately grow more successful businesses.
David Williams
David Williams - Unconfirmed
Linked In:  http://www.linkedin.com/in/daviddouglaswilliams Blog:  http://dwtalker.com