Preschool videos are provided free by Cullen's abc's. Caregivers, parents, grandparents, family, friends, babysitters, homeschoolers, daycare providers, and teachers of preschoolers, can take advantage of Cullen's abc's videos in different ways.
Preschool Videos for Caregivers. Find new activities to share with your children. Cullen's abc's has a vast library of activities that caregivers can access, watch and then adapt to their children's interest and developmental stage. These preschool videos are even divided into categories to make searching simple. Also, most activities can be prepared and completed inexpensively - usually with common household items.
Preschool Videos for Children. Select interactive preschool videos for children to watch that stimulate preschool development and learning. The interactive preschool videos range from singing to reading to art. While the videos are entertaining, each one is also designed to enrich specific cognitive skills. It is highly recommended that you engage with your children while they watch these preschool videos, but you may allow them enjoy them on their own. Either way, you can rest assured that each video has been lovingly created by an experienced preschool teacher.
Cullen's abc's has produced 100's of preschool videos that have been viewed over 100,000's times!
Cullen Wood, Preschool Teacher
Steve Wood, Marketing Manager
Cullen's abc's produces edutainment (entertaining and educational) videos for preschoolers and caregivers of preschoolers. A knowledge expert with 13 years of experience and screen presence is featured. The best practices and research of successful educational children shows is leveraged. Videos are delivered online and in short segments. Partnering is done with other educators, knowledge experts and businesses that share the same values. Cullen's abc's is a scalable model that can include edutainment videos for all education grade levels, special needs children, as well as the ever-increasing English as a second language market. Every grade level can support numerous associated videos resulting in large segmented audience growth.
The ccurrent value proposition is focused on preschoolers and is: "free online preschool videos online that to support a child's development at home or in a classroom."
Target customers are caregivers of preschoolers: parents, grandparents, family, friends, babysitters, homeschoolers, daycare providers, and teachers
The distribution channel is online through video sharing sites and the Cullen's abc's website. Beginning soon the selling of video DVDs and music CD's, online rentals and purchases will be done through the CreateSpace online service.
Marketing includes organic keyword search engine optimization, video search engine optimization, strategic word of mouth marketing, email and press releases.
Current costs are very low. They include ISP cost and an email marketing service. The cost of producing each video is less than $5.
Current revenue is very low coming from video ad sharing sites. Although, very soon revenue will rise significantly with the start of selling of video DVD's and music CD's, online video rentals and online video purchases. Other potential channels of revenue include: selling rights of individual or groups of videos, sponsorships, online ads, online shows, endorsements and in video product placements.
The knowledge expert, Cullen, is a natural motivator with an encouraging screen presence that captivates preschool children and motivates adults. Her unassuming warmth draws children into immediately interacting with her videos. Caregivers find Cullen's videos a pleasing and educating pastime to spend with their children. Equally rewarding, they experience how their preschoolers' skills are being developed. Also, the very low cost of a video being produced, and the speed videos can be produced and posted. Intense research has been done regarding creating effective videos for children.