Location: San Francisco, California, United States United States
Founded in: 2014
Stage: Revenue generating
Number of employees: 1-5
Funding history:
- Date: 06/2014, Accelerator/Incubator: $20 k
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You left your heart in San Francisco, and then it PoppedUp!
San Francisco, California, United States United States
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Company description

PopUpsters is an online marketplace that helps businesses find space and events to reach customers offline. Businesses rent space at events like fairs, festivals or markets. Our Vendor Management Software (VMS) streamlines the vendor procurement process. The VMS is a DIY platform to find vendors, manage communications, process permits and accept payments.








  • Aaron Lander
    Aaron Lander | Founder
    Social entrepreneur and community and economic developer working on scaling PopUpsters. Board member at Golden Gate Business Association and Man Dance Company. Volunteer at multiple environmental and LGBT organizations.
  • Jim Burke
    Jim Burke | Founder
Business model

We generate revenue when there is a successful connection between a business and a host. Depending on the type of event, the transaction is: (1) business to host, ie, buying a booth space at a fair or market; (2) host to business, ie, a host wants to order catering, equipment rental, entertainment or other business services; or (3) vendor to PopUpsters, ie, host isn’t charging business but business pays PopUpsters a fee to attend. We are also testing out other revenue channels including subscription-based services for recurring events or Hosts that list multiple events as well as affiliate partnerships.

Competitive advantage

There are a handful of competitors within our industry including Peerspace, Go-Popup, Popup Marketplace and GoVacant. These other models focus on connecting one group or business to one physical location. PopUpsters focuses on connecting many businesses to one space at events with built-in foot traffic. This model is more sustainable and allows for splitting costs between businesses and leveraging each other’s networks. There are also competitors that where booth spaces can be listed like What makes us stand out from them, besides our tech and design, is that we focus on our growing business network that our hosts want access to, rather than just listing the events.

Peerspace, Go-Popup and Popup Marketplace all list physical space such as empty or underused retail or meeting venues. This competes with our space listings. However, we list space during events, particularly when there is more than one available space to rent. Because these groups focus on the one-to-one connection, their spaces are more expensive. Our many-to-one model allows us to split the costs of rent to the businesses, making us more affordable when it comes to renting retail space. We also focus on connecting our businesses to corporate events and space, which is unique for our company.