PokitDok is a price transparent health marketplace where consumers shop directly from providers for high value health services. Consumers can search by condition or specialty and request a price quote directly from providers.
PokitDok is a web and mobile consumer health marketplace where consumers can request a quote and purchase a service directly from health providers.
CEO & Co-founder, @lisammaki
Previously CEO and co-founder of BeliefNetworks (Benefitfocus, 2010) and veteran of multiple roles in consumer product development at Microsoft, Lisa brings 20 years of consumer and enterprise software experience including the team that invented wizards (yes, they once had a real use) and a semantic system for processing benefits data.
Ted Tanner, Jr.
CTO & Co-founder, @tctjr
A Serial Entrepreneur with extensive experience ranging from startups to public corporations. Focused mainly on growth scale computing Ted has held architect positions at both Apple and Microsoft. He has also held instrumental roles in several start-ups including digidesign (IPO; Avid, 1994), Crystal River Engineering (Creative Labs, 1996), MongoMusic (Microsoft, 2000) and BeliefNetworks (Benefitfocus, 2010). He held the CTO position at NASDAQ:SPAZ and holds a Top Secret Clearance. Any questions?
Engineer #1, @corbinbs
Bryan Smith, Ph.D.
Chief Scientist, @questgen
A multidisciplinary research scientist with extensive expertise in machine learning, data mining, neuroscience, molecular and cellular biology, image processing and analysis, and software development. A Ph.D. in neuroscience, Bryan has been a research fellow at the National Alliance for Medical Image Computing, Dir. of Research at Emsense, and Sr. Scientist at both Quid and Idle Games before joining PokitDok. We still like him.
Creative Director, @healthyhappywis
Formerly a Creative Director for all Health Business at frog design with a client list including Welch Allyn, LifeScan, Ethicon Endo-Surgery, Disney, ETS, Cisco, JP Morgan Chase, InterComponentWare. Eric guides all things UX and design while wearing a seemingly endless wardrobe of 80s neon jackets.
Director of Front End Development & Mobile, @kidrecursive
Economy in motion, the master of the single letter word, connoisseur of good-enough beer. Ambidextrous with both mobile and front end web development he has run multiple businesses and mobile app releases. Unflappable.
Sr. Engineer, @douglascthomas
Sr. Engineer, @littleteapo
Skilled in big data, scalable cloud deployments, Solr, MongoDb, Python, Java. He also has a background in ID/Security management. Makes a mean pan of sticky buns. Really.
Director of Customer Acquisition, @stevegonzalez
Entrepreneur, evangelist, sales rock star, self-made. He has built successful sales strategy with a combination of social channel lead gen and old-fashioned personal touch. With over 100K Twitter followers he is also our key evangelist and influence creator.
Sr. Engineer, @nixonhughes
Dixon attends to the heavy lifting with expertise in cloud infrastructure, db admin, EDI, Python, Java/JEE (Servlets, JSTL, JMS, Spring, Hibernate), SQL, MongoDB, MySQL, SOAP and REST. He also owns 13 guitars.
Front End Development and Graphic Design, @GiniTheCat
Recent graduate of the College of Charleston, Gini has been running her own web development business since she could buck up to the keyboard. Fueled only, it would seem, by an endless supply of Cheezits, Gini could make an old boot look beautiful.
Peter N. Biddle
GM, Compute Continuum Platform at Intel. Creator of Bitlocker and author of the Dark Net paper.
Erika Bliss, M.D.
CEO, Qliance (Direct Pay clinics), and practicing Family Physician.
Craig Feied, M.D.
Practicing physician, former Chief Health Strategy Officer at Microsoft, CEO Azzyxi (MSFT 2006)
Jeffrey Swisher, M.D.
Anesthesiologist at Northern California Anesthesia Physicians. Brother of Kara.
Former Director of LA County STD Program and advisor to the CDC, currently Medical Director for California Cryobank
Former VP and chief of staff of the American Medical AMA Foundation
Employee #12 at Oracle; OracleDirect founder; Inside & Social Sales Evangelist; Sales 2.0 author
Milton Costa, M.D.
General Practice Physician with Roper St. Francis Healthcare
Louis Costa, II M.D.
SC Board of Medicine; Clinical Professor, MUSC
Ted Strauss, M.D.
Oral and Maxillofacial Surgery; Healing the Children volunteer
Former VP of Health and Wellness Innovation, frog; VP Revolution Health Group
1. The first integrated marketplace for health
While competitive solutions fall into one of four categories: 1) consumer reviews (Yelp, Angie's List), 2) brokered pricing (FairCareMD, Sprig, SaveOn Medical, HealthinReach), 3) provider listings and bookings (ZocDoc, ITriage) and 4) Physician Ratings (healthgrades, vitals, RateMD). PokitDok is the first solution to integrate all necessary purchase information into one health marketplace capturing and retaining consumer attention from activation through conversion.
2. Request for Quote
Building on a commitment to finding the highest quality services at a fair price, PokitDok Mobile’s Request for Quote process gives users the ability assign a price they are willing or able to spend on a particular service and have providers bid for their business. Described as the “Priceline for Health” by GigaOm, http://gigaom.com/2012/12/21/priceline-for-health-pokitdok-launches-on-mobile/ PokitDok’s Request for Quote systems connects qualified demand to competitive providers.
3. Authoritative provider and service reputation model
We derive a reputation and quality score from validated provider and service data and combine that with consumer reviews for a consistent and authoritative service evaluation, independent of network.
4. Scalable Sales Solution
In the first 6 months since launch we perfected a call center lead generation model with 2x the national conversion rate and over 500 practices signed at an average of 3-5 providers per practice. Most recently we signed the largest private physician’s group in the country representing 230 independent practices of approximately 776 primary care and specialty physicians serving over 200,000 patients.
Questions and Answers
Q. How are you attracting practitioners to your marketplace and what is the benefit to them?
A. Practitioners - especially those in solo practice, partnership or small group situations - face incredible financial pressures to maintain autonomy in an environment of consolidation. Their traditional referral networks are changing or disappearing and they seek simple, cost effective ways to replace those networks with highly qualified online referrals. On our self-service platform providers can claim their business page and publish practice information to the PokitDok marketplace in 10 minutes or less with no change to their backoffice footprint.
Q. How are you getting distribution?
A. We partner with self-insured employers and health solution providers to distribute to employees with high deductible plans, cash contribution and HSA accounts who are shopping for the best value services. We also partner with professional associations to distribute to practitioners as a recommended tool for maintaining and growing independent practices.
Q. What’s the business model?
A. We are free to consumers and offer a fremium model to providers with a paid subscription for enhanced SEO, marketing and practice management features. Employers and other organizations also pay a fee to populate private networks with the highest value providers as a function of quality and price.
Q. Why would a consumer go to your site? What is the typical use case?
A. Enrollment in high deductible plans with HSA accounts tripled over the last five years reaching 13.5M in 2012. Faced with increasing costs, employers like GE and Whole Foods give employees cash up front ($1000 in most cases) to spend on full cost healthcare before their high deductible plan takes affect. These consumers seek the information you would expect to have before making any important purchase: product and service information, reviews, recommended providers and price. PokitDok is the only source for that information where providers and services are listed independent of plan and payment method including cash, HSA or insurance.
Q. How do you size this market?
A. Of the $2.3 Trillion spent on health care in 2011, $381 Billion of that came directly out of consumer’s pockets for expenses other than healthcare premiums. While a significant portion of that was spent on co-pays, an increasing amount (as measured above) is spent on full cost health care from cash accounts or HSAs. Breaking it down even further, in 2012 the states with highest levels of HSA enrollment were California (1,001,943), Texas (755,432), Illinois (717,384), Ohio (662,999) and Florida (539,778) with a minimum HSA balance per enrollee of $1,250 for an individual and $2,500 for a family creating a minimum of $4,596,920,000 in tax deductible cash health purchases for those five states alone.