PlushBerry

A zero-friction marketplace for buying and selling pre-owned kids fashion

Kids outgrow clothes quickly, especially from birth until age 10. Parents are left with a large pile of used and unused clothes that their kids have outgrown. Many of these clothes are in ‘like-new’ conditions. Survey suggests that 15-25% of kids’ outgrown clothes are still in like-new condition and reusable. Parents do not have the time to clean their closet, sort through the clothes, and to sell or donate them as determined by their quality.

On the other hand, there are a large number of parents that like to buy good quality clothes or branded clothes for a bargain. These parents know that the life time of kid’s clothes lasts only until the kid outgrows them. They are more likely to buy used clothes if they are of highest quality and are displayed online through hi-res pictures with accurate descriptions. Selling used clothes can be time-consuming, as the selling parents need to take good pictures and list them individually to let buyers see the quality of the clothes.

The market size for used clothes currently exceeds $500M. The children’s clothing market (new + used clothes) is $17B annually. Since 15-25% of kids clothes are in like new conditions and re-sellable, the potential market size for used clothes is greater than $3B, calling for a solution that will unlock the rest of the marketplace for used kids clothes. PlushBerry aims to solve this problem.