Plug.dj
Location: 3525 Eastham Drive, Culver City, California, United States United States
Founded in: 2012
Stage: 1.0 (formal launch)
Number of employees: 6-15
Funding history:
- Date: 12/2013, Seed: $1.25 M (post valuation: undisclosed amount).
Investors: Alex Gurevich
Investment Firms: Javelin Venture Partners, Javelin Venture Partners, Javelin Venture Partners
Short URL: vator.co/plugdj
Followers (486)
Testimonials

Plug.dj is simply amazing. I have used their services for many months, not only is it a good way to listen to great music others are sharing... It is also a great was to meet new people and get involved in a community!

I really recommend using plug.dj! You won't regret it :D

All the best for the future plug.dj!

Plug.dj

Turning content into engaged communities
Startup/business
California, United States United States
http://plug.dj

Plug.dj is an international community where people can enjoy music/videos together in a socially interactive environment. Our customers are brands seeking a highly integrated advertising channel, artists looking to reach a wider international demographic, and digital content consumers that enjoy consuming content in a fun and engaging environment.

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Company description

Plug.dj's mission is dedicated to growing positive international communities for sharing and discovering music.

We enable people from all around the world to connect via shared interests and socially consume music/videos in realtime.  Our users choose from a wide array of expressive characters, join any number of virtual rooms where they can discover and share music and videos, and communicate with international cohorts.

Our average user spends 2 hrs 30 min on the site per visit while actively engaging in the social consumption of videos and music, gaming mechanics, international chat and social media integration that leaves the user with a positive experience.

In December 2013, we raised $1.25m from Javelin Venture Partners

Here's a few quick highlights of our progress over the past 6 months:

  • Organically grown our community to +3.5m registered users in +190 countries (940k MAU up 54% last 6 months)
  • Average active user engagement +2 hrs 30 min (up from 48 min last 6 months)
  • Retention: 7D: 48%, 30d: 35%
  • Plug.dj is already localized into +20 languages
  • Solid, well-rounded team of 4 engineers, 2 designers/artists, 2 marketing/community, 1 BD/sales (from founding team last 6 months)


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Team
  • Alex Reinlieb
    Alex Reinlieb | Founder
    I graduated from the Univ. of Michigan with a B.S. in Computer Science and an MBA from NYU Stern. I'm CEO and Founder at plug.dj, an international community where people can enjoy music and videos together in a socially interactive environment.
  • Jason Grunstra
    Jason Grunstra | Founder
    An idea guy with precise execution skills and a vicious flare for marketing!
  • Steven Sacks
    Steven Sacks | Founder
    Steven is a serial entrepreneur, front-end developer, DJ and musician who has been involved in the internet since its inception.
  • Alex Gurevich
    Alex Gurevich | Board member
    Principal at Javelin Venture Partners. Investor in Thumbtack, WellnessFX, and Prismatic. Board observer at Skytree, PowerCloud, and AppFirst. Previously first employee at ooma and Principal at DFJ.
Business model

Plug.dj enables brands to provide an interactive, deeply immersive and real-time media experience for consumers worldwide. Our average user spends over 2 hrs 30 minutes on the site per visit while actively engaging in the social consumption of videos and music, gaming mechanics, international chat and social media integration that leaves the user with a positive brand association experience.

Revenue Streams (will explain our strategy in greater detail offline)

  • Virtual Goods (avatars, backgrounds, dj effects)
  • Native Advertising through deeply immersive brand experiences
  • Live streaming of events (pay-per-view/subscription)
  • Affiliate Sales through product placement

Problems we’re tackling 

  • Discovering content from outside your social circle is hard 
  • People are social but consuming content online is lonely 
  • Content licensing and distribution restrictions 
  • Language barriers 
  • Accessing a highly engaged audience 
  • Revenue generation for artists and content producers 
  • A&R platform for labels/management
Competitive advantage

We're focused on creating realtime interactive communities around digital consumption in a way other services are not. We're not about the current social norm focusing on what has just happened, but rather experiencing it together with cohorts around the world.

Our proprietary technology is a platform that enables our customers to consume content together and interact in realtime. As a result, we're able to provide an amplified distribution platform for musicians, brands, and other content creators. Coupled with tackling deep technical challenges to support synchronous consumption, we have been successful through our expertise in community management, which has been very difficult for most social products.

Investors
Alex Gurevich
Principal at Javelin Venture Partners. Investor in Thumbtack, WellnessFX, and Prismatic. Board observer at Skytree, PowerCloud, and AppFirst. Previously first employee at ooma and Principal at DFJ.
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