Company description
Plink (www.plink.com) is a Facebook Credits-based loyalty program that rewards Facebook members for dining and making purchases at their favorite restaurants and stores. Plink members create an account through Facebook Connect, then safely and securely register the credit or debit card of their choice, and begin earning Facebook Credits by dining-out or shopping at participating restaurants and offline retailers including Arby's, Burger King, Dunkin’ Donuts, Quiznos, Red Robin and Taco Bell. Plink’s online-to-offline (O2O) loyalty program connects social media marketing to offline sales.
To see how Plink works, watch this video:
Team
Prior to starting the company, Plink's team of founders has shared decades of experience in both online marketing and creating and managing points-based loyalty programs.
Co-founder - President
Peter Vogel has more than a decade of executive-level, online sales and marketing experience, specializing in performance-based marketing, media buying and monetization of social media. As a pioneer in CPA based advertising, Peter was co-founder of Memolink.com and led the company's sales team from 1997 through the mid 2000's establishing relationships with Fortune 500 advertisers when performance based advertising was still in its infancy. Peter received a BA from Washington University in St. Louis in Economics. Contact Peter at peter@plink.com.
Bryan Tyler
Co-founder - IT - Systems Development and Technology Leadership
Bryan Tyler is a 13-year veteran of the IT industry with an emphasis on software development and IT management. He joined Memolink.com in 2006 bringing with him a diverse background in industries, including telecommunications, retail, manufacturing, finance and traditional media. Bryan's career in IT began in software development and quickly moved into software architecture and ultimately IT management. He received a BS from Colorado State University. Contact Bryan at bryan@plink.com.
Co-founder - Chairman
David Asseoff has more than 17 years experience as an entrepreneur and Internet pioneer. He has expertise in affiliate marketing, social media, monetizing virtual currency and all aspects of performance marketing. David has earned numerous accolades throughout his career. Most recently, he was named as a semi-finalist in Ernst and Young's annual Entrepreneur of The Year award and selected by the Denver Business Journal as one of Colorado's top 40 business leaders under 40. David received his degree from SUNY Binghamton in New York State. Contact David at david@plink.com.
Business model
Our business model is that our restaurant and retail partners only pay us a commission of their total sales, usually ranging from 5-15 percent of the total. It’s 100 percent performance based. It’s a risk-free marketing channel for advertisers.
Competitive advantage
We’re not the first company to connect the online world to offline sales, but we’re the first to do it in this unique way.
Other programs are limited in that they are tied to specific banks or specific credit cards, rely on coupons or huge discounts, or only offer rewards for shopping at local merchants.
Plink is different in that we are card agnostic – we allow consumers to register and use almost any credit or debit card. We focus on national restaurant and retailer chains that already have millions of loyal customers. And we give the hundreds of millions of Facebook membersthe currency they want – Facebook Credits.
Steve Stratz
