Stage: Napkin (idea)
Number of employees: 6-15
Investors: Matomy Media Group, Ahlborg Acquisitions
Plink is an online-to-offline rewards program.
Plink (www.plink.com) is an online-to-offline loyalty program that rewards members for dining and shopping at their favorite national restaurants and offline stores. Plink members create an account at Plink.com, then safely and securely link the credit or debit card of their choice, and begin earning rewards sthat can be used on Facebooke or at Amazon.com, The Gap, Home Depot, iTunes, Nike and Target. Members can earn Plink rewards at Arby's, Burger King, Dunkin’ Donuts, Quiznos, Red Robin and Taco Bell, among others. Plink’s loyalty platform connects social media and online marketing to offline sales.
Our business model is that our restaurant and retail partners only pay us a commission of their total sales, usually ranging from 5-15 percent of the total. It’s 100 percent performance based. It’s a risk-free marketing channel for advertisers.
We’re not the first company to connect the online world to offline sales, but we’re the first to do it in this unique way.
Other programs are limited in that they are tied to specific banks or specific credit cards, rely on coupons or huge discounts, or only offer rewards for shopping at local merchants.
Plink is different in that we are card agnostic – we allow consumers to register and use almost any credit or debit card. We focus on national restaurant and retailer chains that already have millions of loyal customers. And we give the hundreds of millions of Facebook members the rewards they want.