Company description
Overstat is the first on-screen website testing and analytics tool. With Overstat, you can increase landing page conversion rates or the conversion rates of any website goal. It's CRO made easy and powerful!
You can use Overstat without any programming or knowledge of html object codes, etc. In addition to overlaid website analytics and heat maps, you get WSIWYG editing for A/B split testing, lead-gen form improvement and other tests to improve your conversion rates, real-time! See a video demo and sign up for a free trial on our website: www.overstat.com
Overstat is available by monthly subscription, with pricing plans based on the monthly page views of the client's website. And all 30-day trials are free.
In addition to selling direct, we partner with SEO and other marketing agencies, marketing automation platforms and consultants.
Overstat is currently raising a seed funding round. Although, the software is highly extensible, we have a robust product in market.
Team
Matthew Cordasco, CEO and Founder
Matthew ran a 100-person application and website development firm in the 90's as well as a high-end development consultancy before coming up with the technical vision of Overstat.
Leah Edwards, CMO and Co-Founder
Leah has helped launch numerous startups, including many offering a SaaS via the web. She was part of the founding team of Post Communications in 1997, a Mohr Davidow-funded online marketing SaaS, which achieved a $380 million exit in 2 years. Leah has an MBA from the GSB and an undergraduate business degree from Haas.
Business model
After a 30-day free trial, subscribers pay a monthly subscription fee of $99/month or more.
We also work with comparable businesses that have sales and service teams to offer white-labeled, "powered by Overstat" versions that provide monthly revenue based on the volume of sites and level of use.
Competitive advantage
Overstat enables non-technical web marketers to use a WYSIWYG editor to set up multiple page variants, to direct some traffic to the variants, and to analyze the results of the test, all via an application that runs over the top of their website.
Overstat combines extreme accessiblity and timeliness with rich analytics.
No other solution provides as much actionable information in so little time, to anyone.
Investors