Nextuser has all the right ingredients to succeed. A differentiated product, a realistic and forward thinking business plan, and early customers that will prove the value.
NextUser is a great company with a great founder Matthieu. They are driven to improve the CRM experience and connect with consumers in a data driven way.
I just love what these guys are creating. Completely different approach to marketing to registered users and remarketing to prospects. The UI is so powerful and easy that it's certain to earn the devotion of markers.
NextUser has built an intuitive interface for communicating with a companies customers based on where they are in the sales process. Great team that has put together an amazing product.
One sentence description
NextUser is a Marketing Automation and Analytics platform for B2C websites that help marketing tools to work in harmony and increase engagement, conversion and lifetime value.
NextUser bridges the gap between Business Intelligence and Customer Relationship Management; providing the next generation analytics and marketing platform that improves the on-line customer experience and maximizes conversion and lifetime value.
By bringing together individual solutions (CMS, email, advertising, etc.), NextUser leverages sophisticated user profiling and dynamic workflows, empowering marketers to deliver automated multichannel user experiences that are timely and relevant, without technical resources.
NextUser tackles the universal marketer's challenges around user engagement, data management and campaign execution. Historically, companies have relied on individual solutions to affect holistic customer behavior.
By enabling them to work in concert, marketers can deliver messages to the right audience at the right time. Our technology goes a step further, allowing marketers to contextually adapt customer experiences based on key drivers: user behavior, KPIs, engagement, location, device, etc.
Marketers are challenged with the following aspects:
We solve the Universal Marketer’s challenge: data management, user engagement and campaign execution:
SaaS subscription model
We charge as a monthly and/or annual recurring billing fee. Our pricing is determined by two components:
NextUser currently targets profitable / mature companies with an eCommerce, Web Application or Subscription websites ($20MM+ of sales/year). Their current communication channels (Email, Website, Customer Support) are reactive, sending non-targeted content in an automated way to everyone. Nextuser is at the convergence of two markets: Business Intelligence & CRM. Gartner estimated our Data Discovery sub-segment at $1.1B in 2013 growing to 1.8B by 2015 and the Marketing Automation sub-segment reached $3.1B in 2012 which is the largest growth area in CRM.
Our sales channels are:
Our team is comprised of highly skilled individuals with years of real world experience around their key areas of expertise – spanning across global organizations and start-ups. NextUser is built by technology experts who have previously supported start-up company funding and acquisition (CEO & CTO), and also are Founder Institute graduates (CEO & Lead Developer). In addition, our VP of Business Development brings a successful track record spanning 20 years of revenue generating roles at Arc Worldwide, EarthLink, Visa USA, and most recently, Art.com.
Our proprietary technology includes the Customer Data Platform (CDP) that maintains user profiles, feeding the Decision Engine to build scenarios/communication cycles and execute interactions at scale. The CDP collects historical behavior and aggregates all the situational data comprised of current time and location, device, entry point, touch point, clickstream, demographics, weather, etc. The Decision Engine is the core component for contextualizing the user experience for end-to-end users.
We are proud to announce we have recently executed contracts with 4 large enterprise customers. Equally, if not more important, these new customers either already had an existing marketing automation solution in place, or were actively sourcing new solutions, and in all instances we were able to beat out the set of current industry leading providers with NextUser.
Our advisors represent some of the most senior voices in the Big Data, Web Analytics, Subscription and Mobile industries: John Marshall, who founded ClickTracks, which was acquired by Lyris. He also was founder/CTO of MarketMotive, partnering with Avinash Kaushik, to help companies get the maximum from their online marketing; Phyllis Davidson, responsible for Big Data and Analytics Product Marketing at Oracle; Will Bunker, the founder of One-and-Only.com (now known as Match.com) and Benoit Bergeret, GM Devices of CarrierIQ, providing big data analytics to Mobile carriers, and founder of 2 Mobile startups (Qipit / Realeyes3D).