Mindbloom Inc.
Location: 411 1st Ave South, Seattle, Washington, United States, 98104, United States
Founded in: 2008
Stage: Revenue generating
Number of employees: 6-15
Funding history:
- Date: 04/2008, Series A: $650 k
Profitable year: 2012
Short URL: vator.co/mindbloom-inc

Mindbloom Inc.

Grow the life you want.
Startup/business
Washington, United States United States
http://www.mindbloom.com

Mindbloom Life Game is the fun, simple and effective way to improve the quality of your life.

About
Activities
Video/documents
Company description

Mindbloom Incorporated is a Seattle-based interactive media company that’s out to make life improvement accessible to everyone. By harnessing next-generation engagement techniques and focusing them on personal development, Mindbloom has created a new, powerful way for people to improve the quality of their lives. Utilizing behavioral science, personalized rich media, and fun social gaming techniques in their offerings Mindbloom makes the process of personal growth fun, simple and effective. To start living a healthier and more balanced life, visit: www.mindbloom.com.


Team
  • Brent Poole
    Brent Poole | Team member
    Twenty plus years of leadership experience with early-stage high-growth companies. His senior-level achievements with Ernst & Young and Amazon.com include the chartering of a management consulting practice focused on the entrepreneurial market...
Business model

We are focused on a B2B2C strategy.  While we have spent a majority of our resources to date developing a consumer-focused experience that supports behavioral change, we are enjoying significant and growing interest from enterprise wellness program providers and have shifted our mid term aspirations to focus on the Enterprise market.

Primary revenue sources include sponsorships and advertising, enterprise licensing and the sale of digital goods and content.

For more information on the company go to the Press Section on the Company’s Website.

Competitive advantage

There are various online sites that focus on goal setting. However, Mindbloom is not just about setting goals. Mindbloom is about creating an experience that is engaging and inspirational. Our competitors are creating products that feel more like traditional business applications - a bunch of fields to fill out, line charts, bar charts, etc.  We don't find that inspirational at all. Mindbloom is about making the process of growing the life we want, simple, fun, and inspirational as well as effective. There are sites like Oprah.com that obviously have a lot of value for people that want to find information on how to improve their lives. However, media sites are online magazines and not something that is personalized to the individual's dreams and goals. Additionally, online magazines can be overwhelming in the amount of information they provide. There's no clear way to turn information into action. Mindbloom is all about getting inspired and taking action in a simple and engaging way.

From a business point of view, we have domaine expertise in MMOG games and personal development. Mindbloom has a very talented design and development team with extensive background in developing high-end interactive entertainment for companies such as Disney, Fox, and Warner Brothers.