Company description
Mindbloom Incorporated is a Seattle-based interactive media company that’s out to make life improvement accessible to everyone. By harnessing next-generation engagement techniques and focusing them on personal development, Mindbloom has created a new, powerful way for people to improve the quality of their lives. Utilizing behavioral science, personalized rich media, and fun social gaming techniques in their offerings Mindbloom makes the process of personal growth fun, simple and effective. To start living a healthier and more balanced life, visit: www.mindbloom.com.
Team
Chris Hewett, Executive Producer and Founder
Chris spent more than a decade at Monolith Productions, one of the industry's top creators of high-end, cinematic, 3D games. As second in command leader at Monolith, he was responsible for producing multi-year, multimillion-dollar games and delivering them to market. His most notable award winners include "F.E.A.R." for Vivendi (Action Game of the Year), "No One Lives Forever" for Fox (PC Game of the Year), and "Tron 2.0" for Disney (Franchise Game of the Year).
L. Brent Poole, CEO and Co-founder
Brent brings over 20 years of leadership experience with early-stage, high-growth companies. His senior-level achievements with Ernst & Young and Amazon.com include the chartering of a management consulting practice focused on the entrepreneurial market, responsibility for Amazon.com's European launch strategy, and development of major components of Amazon.com's worldwide warehouse and vendor management programs and systems.
Paul Ingram, Creative Director
As founder of Ingram Labs, Paul brings more than 15 years of brand and interactive design experience to Mindbloom. His clients have included Xbox, MSNBC, F5 Networks, AT&T Wireless, Nintendo, AOL, and others. In the mid 1990s, Paul helped launch AtomFilms.com (now owned by MTV), which presents comic films and programming on the Web. He has been featured in I.D. Magazine, a leading international design magazine, as well as the book Web Design Studio Secrets.
Business model
We are focused on a B2B2C strategy. While we have spent a majority of our resources to date developing a consumer-focused experience that supports behavioral change, we are enjoying significant and growing interest from enterprise wellness program providers and have shifted our mid term aspirations to focus on the Enterprise market.
Primary revenue sources include sponsorships and advertising, enterprise licensing and the sale of digital goods and content.
For more information on the company go to the Press Section on the Company’s Website.
Competitive advantage
There are various online sites that focus on goal setting. However, Mindbloom is not just about setting goals. Mindbloom is about creating an experience that is engaging and inspirational. Our competitors are creating products that feel more like traditional business applications - a bunch of fields to fill out, line charts, bar charts, etc. We don't find that inspirational at all. Mindbloom is about making the process of growing the life we want, simple, fun, and inspirational as well as effective. There are sites like Oprah.com that obviously have a lot of value for people that want to find information on how to improve their lives. However, media sites are online magazines and not something that is personalized to the individual's dreams and goals. Additionally, online magazines can be overwhelming in the amount of information they provide. There's no clear way to turn information into action. Mindbloom is all about getting inspired and taking action in a simple and engaging way.
From a business point of view, we have domaine expertise in MMOG games and personal development. Mindbloom has a very talented design and development team with extensive background in developing high-end interactive entertainment for companies such as Disney, Fox, and Warner Brothers.
Brent Poole
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