Metric Lab

The goal of Metric Lab is to to create product experiences and brand loyalty through consumer insight.

We support product design from inception to market and beyond. We employ a variety of research approaches ranging from market research like ethnography and contextual inquiries to product testing like usability and competitive benchmarking. We even perform human factors and ergonomic evaluations. Metric Lab has the research capabilities to meet your every need.

Bryan McClain

Principle Researcher and Co-Founder at Metric Lab, San Francisco Bay Area

Bryan is passionate about connecting with people and understanding their experiences and perspectives. Bryan co-founded Metric Lab after doing research at NASA Ames Research Center for five years. While at NASA, Bryan worked on a variety of research studies surrounding communication and human factors, interacting with hundreds of participants. As a part of his background in communication research he received extensive training in communication methods, including certification-level training in police hostage negotiation. Bryan uses his extensive training in advanced communication methods in UX research to help ensure maximum accuracy and detail of user feedback. Bryan enjoys innovating methods to integrate communication skills with user research while working with such companies as eBay, Kodak, Microsoft and BAE Systems.

Demetrius Madrigal

Senior Researcher and Co-Founder at Metric Lab, San Francisco Bay Area

Demetrius truly believes in the power of research, when it is done well. With a background in experimental psychology, Demetrius performed research in the University setting as well as NASA Ames Research Center before co-founding Metric Lab with long-time collaborator, Bryan U. McClain. At Metric Lab, Demetrius enjoys innovating with powerful research methods on exciting projects ranging from consumer electronics with companies like Microsoft or Kodak, to modernization efforts with the U.S. Army. Demetrius is constantly thinking of new methods and tools that make research faster, less costly, and more accurate. His training in advanced communication helps him to understand and connect with users, tapping into the experience that lies beneath the surface.

Metric Lab has worked on projects with Kodak, Microsoft, eBay, BAE Systems and the U.S. Army.