Digital Hollywood Blurs The Mobile Lines
The distinctions between televisions, computers, smartphones and tablets are evaporating. And when it comes to how consumers use them, and what consumers want from them, those boundaries are fading too. http://tinyurl.com/33tgxl5
on November 11
2005-2010: the key dates in mobile content. A chronology of the industry's era-defining events reported during the print era of Mobile Entertainment. Start arguing now. http://tinyurl.com/2dhf23h
on November 02
Y U Luv Texts, H8 Calls : We Want to Reach Others But Not to Be Interrupted - Behind the texting explosion is a fundamental shift in how we view our mobile devices. That they are phones is increasingly beside the point. http://tinyurl.com/mediamojos55
on October 15
Mobile Virtual Goods Generate 4X More Revenue Than Ads: Mobile virtual goods accounted for 80 percent of revenue from iOS apps in September, far outpacing advertising, according to new data from analytics firm Flurry.
on October 15
Digital marketing is at a dangerous crossroads. Brian Fetherstonhaugh, CEO of OgilvyOne Worldwide, explains how a perception revolution could save the industry from going on the highway to hell. http://www.imediaconnection.com/content/27673.asp
on October 12
5 Questions With: What We’ve Learned After 6 Months - what have we ended up with? We have 25 great articles showcasing some of new media’s biggest players, sounding off on the biggest issues facing this industry. http://tinyurl.com/mediamojos52
on October 11
Geolocation Services: Find a Smartphone, Find a Customer - Geolocation services have become an increasingly important marketing tool for small businesses, especially those that depend on customer traffic like restaurants, retailers and bars. http://tinyurl.com/mediamojos51
on October 07
MediaMojos is positioned as a market leader combining 40 years of media and technological expertise to help small to medium enterprise increase their digital presence, expand their market opportunities globally and utilize emerging technologies to increase revenue and market share.
Marjorie DeHey Daleo, JD/MBA, Co-founder and Partner – Ms. DeHey Daleo has extensive media and entertainment experience having held executive positions for a foreign government, large international corporation and major motion picture studio.
She ran the digital media and entertainment division of the Irish government helping Irish start-ups helping them generate millions in new revenues. While there, she recruited and managed Wireless and Media Advisory Board of top executives from such companies as AT&T, Palm, Storm Ventures, Pond Ventures, EMI and Sony.
Previously, she launched major marketing campaigns and ran competitive intelligence for one of the largest information based companies in the world, LexisNexis (a division of Reed Elsevier). Ms. Daleo started her career as a Rights Acquisitions attorney for MGM studios where she worked on such franchises as the James Bond series.
Ms. Daleo has an MBA from UCLA, JD from California Western and a BA from Cornell University. Additionally, she has spoken nationally on branding, strategic acquisitions and emerging new media technology.
Anthony Dillistone, Co-founder and Partner –Mr. Dillistone has led a significant range of domestic and international sports/media and entertainment companies into the North American and global cross-platform content marketplaces, and in doing so has helped companies generate millions in new revenues.
During an 8-year tenure as Executive Director of Mobile Programming – Americas, with Setanta Sports, Mr. Dillistone spearheaded the successful launch of Setanta Mobile into North America and China driving the strategic direction of the company, developing global content partnerships to reach 250 million consumers in the U.S. and Canada, year-on-year exceeding revenue and traffic expectations.
Following and simultaneously with his position with Setanta Sports, Mr. Dillistone served as Head of North American Business Development for Wildwave – a leading Irish digital media producer – securing distribution deals with numerous Tier 1 mobile platforms in the US and Canada; and as Head of 4 Channel Media for Geosmack Enterprises, where he lead a team which produced a cross-platform (mobile, on-line, 3D) program in association with Turner Sports Interactive for the 37th Ryder. Cup.
Board of Advisors
Mr. McCracken most recently served as Vice President, Broadcasting and Media Assets for the Canadian Football League, where he was responsible for advancing and overseeing worldwide business and production operations of broadband, wireless, and digital archives units. Prior to the CFL, Mr. McCracken held senior positions with the NBA's Toronto Raptors Basketball Club and the CTV Television Network.
Mr. Hannon is a 20-year plus veteran in the marketing and advertising field, most recently serving as CMO at Cooking.com. Prior to Cooking.com Mr. Hannon was the Executive Vice President of Marketing at Helio, responsible for leading the company’s on-line and off-line marketing efforts. Prior to Helio, as RadioShack’s Vice-President of Marketing, Kieran drove the highly successful “Red Chair” marketing campaign. His breadth of experience also includes President of Grey Worldwide in San Francisco.
Most recently, Mr. Ling was the Head of Mobile Products and Technologies for MySpace.com where he was responsible for bringing the largest social networking site on the Internet into the Mobile Age. Jason was the driving force behind emerging mobile technologies and how it empowered MySpace Users. Mr. Ling has previously held senior positions with IBM, Disney Mobile, Infospace, and Vivendi Universal.
Mr. Stone is currently President and Founder of Trajectory Sports and Media Group LLC headquartered in New York City. Prior to founding Trajectory Sports, Mr. Stone served in senior capacities for 13 years with ESPN launching and extending the brand internationally with ESPN International, ESPN do Brazil, ESPN Sur and ESPN Dos. Prior to ESPN, Dick served in Senior Executive positions with AirTV, Financial News Network and with HBO and NBC.
We are also working with the former head of Warner Brothers Television International and the former President of Paramount Television as project advisers.
MediaMojos helps companies and organizations expand their digital media presence through incorporating new interactive strategies and technologies into their existing media presence, expanding their ability to effectively interact with social networks and strategically integrating brands into mobile networks.
MediaMojos also operates as an international sales and packaging agency for Digital Media content, motion pictures, television, digital technologies and online entertainment, for both its own partnered and internal developments, and those represented for third parties.
• Cross platform content development, production & distribution • Business strategy, development and management • Joint Ventures & Strategic Partnerships • Market research, forecasting & budgeting • License negotiation & acquisition • Sponsorships – Associations, leagues, networks and major brands • Market Analysis & Market penetration • Branded content development
MediaMojos is an early entry provider of holistic consulting, distribution and production services to and emerging to mid-size Digital Media content and technology firms and small consumer-focused and Business- to-Business firms.
The hybrid model of consulting and production that MediaMojos offers, allows small and mid-sized companies the ability to receive the consulting quality of Deliotte and the design/production quality of top firms, without the premium price tag that often makes such work out of the price range of small to mid-sized business.