masher,
Media,
is,
dedicated,
to,
defining,
rather,
than,
following,
trends,
and,
creating,
producing,
distributing,
the,
highest-quality,
entertainment
Masher Media Inc.
Next generation social game site for kids ages 6-13 Startup/business
California,
United States
http://www.mashermedia.com
A revolutionary new MMOG, MyMiniPeeps.com is
a unique, social and safe online virtual world and game community for kids ages
6-13. The site raises the bar for innovative concept, level of interaction, and
creative and aesthetic content on the web, and will define the next evolution
in kids’ websites.
Rather than just visiting and hanging out, as
they do on other sites, at MyMiniPeeps kids will be a fully integrated part of
the online community. They will take on roles and jobs that allow them to
“run,” and even create, the world with their friends. Kids will run the
ice-cream shop, the bank, the factories, the newspaper and the government of
the online community, and they’ll do it in a multi-player environment with
their friends. They will earn currency, customize their avatars and their
homes, and even build their own neighborhoods to include the features they want
by pooling their currency with their friends’. They will return to the site
again and again to continue to build their skills and reputation and to earn more
currency. MyMiniPeeps will also offer a secure environment for kids in the
targeted age group to enjoy true social networking features currently not
available to this demographic. Through integrated play they will not only learn
about society—jobs, careers, economy, environment, social issues—but actually
participate in it. They will be empowered to know that they can make a
difference not only in this fantastical simulation of the real world, but in
their real life communities as well. Greening the environment will play a big
part of the MyMiniPeeps community and will encourage kids to get involved in
greening their real life communities.
MyMiniPeeps.com will generate multiple
revenue streams:
- Monthly
Subscriptions- $5.95 with discounted
annual/semi-annual memberships
- Micro-transactions- Members purchase specialty items for their homes or avatars
- Product
Placemen- Licensee relationships with branded products; fee paid by manufacturer for placing branded "items" for purchase as avatar accessories
- Retail Toy Sales Design original toy to integrate into website functionality and align with strategic toy partner
- On-site
Promotion- Branded media
properties (e.g., DreamWorks animated movies, Nickelodeon animated TV shows,
Disney musical stars)
-Creative
IP -Exploit in traditional
media:
television, film, video, music downloads, concerts, licensing, merchandising