Masher Media Inc.

A revolutionary new MMOG, MyMiniPeeps.com is a unique, social and safe online virtual world and game community for kids ages 6-13. The site raises the bar for innovative concept, level of interaction, and creative and aesthetic content on the web, and will define the next evolution in kids’ websites.

Rather than just visiting and hanging out, as they do on other sites, at MyMiniPeeps kids will be a fully integrated part of the online community. They will take on roles and jobs that allow them to “run,” and even create, the world with their friends. Kids will run the ice-cream shop, the bank, the factories, the newspaper and the government of the online community, and they’ll do it in a multi-player environment with their friends. They will earn currency, customize their avatars and their homes, and even build their own neighborhoods to include the features they want by pooling their currency with their friends’. They will return to the site again and again to continue to build their skills and reputation and to earn more currency. MyMiniPeeps will also offer a secure environment for kids in the targeted age group to enjoy true social networking features currently not available to this demographic. Through integrated play they will not only learn about society—jobs, careers, economy, environment, social issues—but actually participate in it. They will be empowered to know that they can make a difference not only in this fantastical simulation of the real world, but in their real life communities as well. Greening the environment will play a big part of the MyMiniPeeps community and will encourage kids to get involved in greening their real life communities.

MyMiniPeeps.com will generate multiple revenue streams:

- Monthly Subscriptions- $5.95 with discounted annual/semi-annual memberships

- Micro-transactions- Members purchase specialty items for their homes or avatars

- Product Placemen- Licensee relationships with branded products; fee paid by manufacturer for placing branded "items" for purchase as avatar accessories

- Retail Toy Sales Design original toy to integrate into website functionality and align with strategic toy partner

- On-site Promotion- Branded media properties (e.g., DreamWorks animated movies, Nickelodeon animated TV shows, Disney musical stars)

-Creative IP -Exploit in traditional media: television, film, video, music downloads, concerts,  licensing, merchandising