Social Game Universe is a social games innovator founded by veteran digital media entrepreneur and game designer Nathon Gunn. SGU has soft-launched two beta social media apps on Facebook including Hollywood Tycoon and Avastar and is developing technology that will enhance the social aspects of “social” gaming for developers everywhere.
IGAPI (the Inter-Game API) is the next generation banner, allowing developers to add social interactions, transactions, and game mechanics to their game, site, or app, in place of the standard banner ad. IGAPI helps drive new users, retain existing users, and generate new revenue streams. IGAPI is easy to implement, works across multiple platforms, and provides powerful back-end data analysis
Nathon Gunn (CEO):
Nathon co-founded Bitcasters, Miramax New Media, and Citytv & MuchMusic Interactive. Over the course of his career, he has created games played over 300M times for Disney, Family Channel, etc. Nathon launched the first secure music format (UMG), first user-generated content initiative (Bitcast), and ran Net strategy for a former Canadian Prime Minister.
Ted Werth (Corporate Development):
Ted co-founded one of the first online city guides (TotalNY) and sold it to AOL. He also co-founded the largest webcaster of live music (Digital Club Network), which later merged with eMusic. Ted has been an advisor to several tech and non-tech startups and is a graduate of the Wharton School of Business, where he was Chairman of the undergraduate honors society.
Ron Estey (Managing Director):
Ron has spent his career in the start-up and operation of small and medium sized creative businesses. During the past 20 years he has been President, Managing Director and CFO of several businesses in the graphic arts, television, software development, computer animation and social gaming industries. In 2007, Ron was founder and charter President of the Computer Animation Studios of Ontario Association (CASO) and is a Past- President of the Toronto chapter of the International Association of Business Communicators (IABC)
Francis Pelland (Technical Lead):
Francis has always been passionate about technology, having created his first company at the age of 16 with the support from the Ontario Ministry of Economic Development. Later, he moved his focus to e-Commerce and social media, launching his first Facebook application within days of the platform launching. Since then, he has worked on over 10 applications, some of which have made the top 25 in Daily Users. He has also developed social strategies and technologies for a number of large corporations, earning him the fbFund, awarded by Facebook in 2009.
Social Game Universe receives a share of any transactions conducted through IGAPI, such as the sale of virtual or digital goods. In the future, SGU may take a commission on the sale of any ads or cross-promotions executed through IGAPI. Finally, while many of IGAPI's features are free to use, SGU may institute a premium service level with fees for more complex features and higher levels of usage
IGAPI is the only system to combine social game mechanics and cross-promotions with the users' social graphs. IGAPI's patent pending Action Card systemactually facilitates social play between users and makes games, sites, and applications truly social.