Stage: Beta (public testing)
Number of employees: 31-50
Short URL: vator.co/igapi
Social Game Universe is a social games innovator founded by veteran digital media entrepreneur and game designer Nathon Gunn. SGU has soft-launched two beta social media apps on Facebook including Hollywood Tycoon and Avastar and is developing technology that will enhance the social aspects of “social” gaming for developers everywhere.
IGAPI (the Inter-Game API) is the next generation banner, allowing developers to add social interactions, transactions, and game mechanics to their game, site, or app, in place of the standard banner ad. IGAPI helps drive new users, retain existing users, and generate new revenue streams. IGAPI is easy to implement, works across multiple platforms, and provides powerful back-end data analysis
Social Game Universe receives a share of any transactions conducted through IGAPI, such as the sale of virtual or digital goods. In the future, SGU may take a commission on the sale of any ads or cross-promotions executed through IGAPI. Finally, while many of IGAPI's features are free to use, SGU may institute a premium service level with fees for more complex features and higher levels of usage
IGAPI is the only system to combine social game mechanics and cross-promotions with the users' social graphs. IGAPI's patent pending Action Card systemactually facilitates social play between users and makes games, sites, and applications truly social.