Vator Splash NY (December 2010)
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gtrot
Location: [email protected], New York City, New York, United States, 10010, United States
Founded in: 2009
Stage: 1.0 (formal launch)
Number of employees: 6-15
Short URL: vator.co/gtrot

gtrot

Travel Connected
Startup/business
New York, United States United States
http://www.gtrot.com
About
Activities
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Company description

gtrot makes it easy to share travel plans and experiences with friends.  Add your past trips and upcoming plans in seconds, post tips about your favorite destinations and attractions, and connect your Foursquare account to track and share the places you visit on each trip.  Easily see where your Facebook friends are going for the holidays, what they recommend doing, who will be nearby, and much more.  It's travel made simple and social.

gtrot took top prize at the 2009 Harvard College i3 Innovation Challenge. Rapid campus growth has drawn coverage from NYT & Boston Globe.


Team
Business model

Thousands of people are using gtrot.com to share travel plans and experiences with friends. Users can share travel itineraries in seconds and search trips by friend, destination, and/or date to see where friends have been, where they’re going, who will be nearby, and more. The recently launched Version 2.0 helps users share travel experiences in real-time, turning trip-related social media (tweets, check-ins, photos, etc.) into dynamic social travel guides.

gtrot is already amassing valuable user travel data, including trips to nearly 20,000 cities, which can be monetized through affiliates, bookings, and partnerships.

Competitive advantage

gtrot is focused on the young traveler market, including students, young professionals and avid travelers. Students alone spend $4.8 billion on Travel annually with 58% researching travel destinations online, 54% purchasing tickets online and 14% booking travel exclusively online. Events like Spring Break and Study Abroad provide opportunities for large scale social travel.

gtrot is already amassing valuable user data. The company has traction on 4 college campuses including 10% penetration at Harvard and Yale. They plan on continuing to reach the undergraduate and graduate market through their spring Campus program. gtrot owns user data shared on the site but closely connects with Facebook and Foursquare to deliver easy sharing for its users.