Grovo is the leading online platform that trains users on top Internet tools and cloud services with 60-second, personalized videos.
Featuring 3,500+ video lessons covering 100+ Internet tools and cloud services – and 15 lessons added daily - Grovo is the fastest and easiest way to become a better Internet user. With coverage, tools and training ideal for consumers, businesses, educators, and governments, users in 150 countries are using Grovo to work smarter and sharpen their Internet skills.
For organizations and enterprises Grovo’s lightweight training dashboard, Grovo for Teams, enables employee training on the Internet tools, sites, and trends they need to stay ahead.
Founded in 2010, Grovo is a privately-held online education company headquartered in New York City.
Jeff Fernandez, Cofounder & CEO
Jeff Fernandez is the Cofounder & CEO of Grovo, your trusted source of real-time, high quality updates to the websites, mobile apps and online tools you use most.
Before Grovo, Jeff was a Product Manager at Clickable (acquired by Syncapse), a web service that brings simplicity to online advertising. He worked on Clickable's flagship product, Clickable Pro, and helped integrate Facebook advertising and launch the American Express OPEN partnership.
From 2006 until 2009, Jeff worked for Doostang (acquired by Universum Global). As the company's second employee, Jeff worked with the founding team to raise its venture financing from Shasta Ventures and launch Doostang's New York office. Jeff headed business development and sales until February 2009, when he joined the company's Advisory Board.
Jeff graduated from Harvard College with Highest Honors and published his senior thesis, “Coaches Motivational Techniques and Individual Athletic Performance,” with the International Institute for Sport and Human Performance in the Kinesiology Publications.
Jeff played semi-pro football for the New York Rebels during the 2008 season.
Surag Mungekar, Cofounder & CTO
Surag Mungekar oversees engineering and development processes at Grovo. Surag is the architect of Grovo's extensive, scalable back-end infrastructure, which enables fast iteration and reliable content delivery.
Before Grovo, Surag worked at Viecore, a mid-staged startup, which was acquired by Nuance Communications in 2007. As a Senior Engineer at Nuance, Surag led development teams in building voice, web and desktop software solutions for companies including OnStar, BlueCross BlueShield, and Highmark.
Surag graduated from Columbia University in 2005 with a degree in Computer Engineering. His main interests lay in Web technologies and a desire to build innovative products.
When he's not at his computer, Surag's penchant for cars gets the best of him: his favorite pastime is pushing sports cars' speedometers into triple-digit territory.
Nick Narodny, Cofounder
Cofounder Nick Narodny oversees the day to day operations and finances of Grovo. He built the content team from the ground up, and works with Jeff to execute a number of high priority items ranging from SEO to data analysis.
Before Grovo, Nick worked as a Sales Lead at Clickable (acquired by Syncapse), where he helped grow the team from 5 to 18 sales people. Fatefully, Nick sat next to Jeff on his first day.
Prior to his work in online advertising, Nick was an aerospace and defense investment banker at Jefferies Quarterdeck, where he worked on deals with L3, Northrop Grumman, Boeing and SpaceX.
Nick graduated from Boston College cum laude with a degree in business management. He was an avid basketball player until he tore his Achilles playing for the champion Grovo Llamas.
Grovo’s initial business model is led by freemium user’s subscriptions. The first five lessons are free just for signing up and more lessons are offered as incentive as part of a viral invitation program. For every contact you invite to join Grovo, you get five more free lessons. For every one of those contacts that actually signs up for Grovo, you get an additional ten free lessons.
Before the end of 2010, Grovo will be launching a premium content and training platform for businesses, organizations and non-profits. For $4.99/mo, users will be given full access to content without having to invite friends. This will include premium content such as videos on Google Analytics, Facebook Advertising and Twitter for Business. The monthly subscription will also give paid users access to the Grovo training platform, where organizations can train their staff, interns & virtual assistants on the latest technologies for marketing, sales and productivity by assigning courses to employees, managing accounts and measuring progress, all from an easy-to-use interface.
Grovo also plans on partnering with organizations an larger businesses for white labeling services and licensed content. Additionally, future plans include sponsored advertising where companies can get their educational videos in front of Grovo users based on demographics, browsing habits, and interests, to find and educate potential users. Taking it a step further, businesses can partner with Grovo to create Grovo courses on their site to train current users. Educated users is a loyal users.
Grovo is simple, free, has proprietary and scalable content, and huge distribution channels.
Jumping onto the Web can be a daunting mix of new technologies and tools that don't make sense, and acronyms and lingo that sound like gibberish.
Blogs and online searching yields disparate information and takes time. The best you can come up with are bulk articles about high level strategy, amateur videos usually done by consultants that want you to buy their services, or check lists guides that don’t actually guide you through the process. Of course businesses, non-profits and educators could hire outside consultants, but they are always costly and often hit-or-miss.