Reuben is the original badass entrepreneur, hustler and visionary. He focuses his time on building the Geeklist business, creating the brand vision and rallying everyone around us to believe in the Geeklist mission.
He’s built countless brands and businesses and is an active investor in technology and education. Notably, during the first bubble he founded, built and sold iLeon.com, the Amazon of Books in Spanish. When not working Reuben dedicates his time to his wife Natasha, daughter Bela and their Maltese dog, Luciano.