Fanplayr

Fanplayr Offer Science uses consumer commerce big data and proprietary ‘Smart & Targeted’ algorithms to present online shoppers with real-time targeted offers that enable Merchants to increase traffic conversion, average order value and optimze margin.

1. Simon Yencken - CEO, a serial entrepreneur experienced in building and scaling startups. Former senior executive at Reuters & Tibco with background in media and big data. Investor in e-commerce companies such as RedBubble & Bonfaire.
2. Mark Schrieber - CMO, a serial entrepreneur who helped launch & build SocialTwist.com into a leading Word of Mouth marketing platform. Passionate about developing marketing solutions that create shared social identities for companies and consumers.
3. Rajiv Sunkara - CTO, a senior tech executive experienced in building and scaling startup engineering teams, growing to 100+ person development teams. Expertise in real-time highly scalable apps, social & mobile apps, Big Data & SaaS.
4. Derek Adelman - VP of Operations, an early stage serial entrepreneur with successful start-up track record. Extensive background in Big Data and analytics dating from his time at early days of Tibco. Experience in software development and sales in Asia.

Fanplayr's patent pending algorithm enables Merchants to make the right offer to right visitor at the right time increasing a Merchant's average order value, margin and revenue.

Fanplayr is targeting the US Internet Retailer 1000 and has strategic partnerships and GTM in place with eBay, PayPal, Magento & X.commerce.  

Fanplayr is a cost-of-sale SaaS offering that only charges a Merchant a small transaction fee for each successful 'Smart & Targeted' offer sale. 

1. Fanplayr is buidling the largest 'open' consumer shopping and purchase profile database for Merchants to access with one-click integration.

2. Fanplayr has built a patent pending "Smart & Targeted' consumer shopping alogrithm that uses real-time consumer shopping data to make the right offer, at the right time to the right visitor.

3. Fanplayr has strategic partnerships in place with X.commerce, eBay's new business unit, that gives it access to eBay and PayPal consumer shopping data through PayPal Access and other 3rd parties consumer profile data.