Location:
Portola Valley, California 94028,
United States
Founded in: 2007 Stage: Beta (public testing) Number of employees: 1-5 Completed funding: Angel/Investor Profitable year: 2011 Investor names: Family and Friends ($150K) Short URL:http://vator.tv/c/1197
Profile creation: September 22, 2009 Last updated: January 02, 2010
Categories
Health and Medical, Internet Social Media, Internet Web 2.0, Software as a Service
Empowering families to easily provide care and support to older loved ones by including them in the “digital loop”. Startup/business
California,
United States
http://www.famililink.com
FamiliLink is a subscription based service where seniors
have access to a single, user-friendly website where all digital content
(messages, photos and videos) is aggregated together with calendar events, and
helpful reminders for medication and appointments. The senior (older adult) will
have their own “Facebook”- like pages enhanced with care tools that is simple
to use- no confusing links, no downloads, no multiple websites.Friends and family members of older loved
ones conveniently continue to use their own existing communication tools (text,
IM, facebook, picasa, youtube) to stay in touch with their older loves one and
include them in the "digital loop". With FamiliLink’s hosted solution
retirement communities and homecare facilities can engage residents, enhance
their community communications and keep family members easily updated on their
client’s well being and .differentiate from theircompetition.
The target markets are concerned family members of aging
loved ones and senior care facilities. The market outreach is a dual approach:
1. Targeted online viral marketing: Through forums/
discussion boards, blogs, Google/Yahoo search advertising, and search engine
optimization, FamiliLink will reach worried adult children. Viral marketing
includes connecting with family members on FamiliLink and inviting them to
FamiliLink to stay in touch with their aging loved ones (besides other bridging
tools to connect like Facebook). Online advertising at specific interest sites
like Caring.com, AARP, etc.
2.Business
development: With large retirement communities, assisted living facilities,
home care and disease management companies FamiliLink will also partner with
companies with an established customer base such as photo sites (Shutterfly),
and drugstores (Walgreens) and with user friendly hardware companies (ASUS) to
offer an integrated solution on various devices including wireless touch screen
frames, cable TV.
The revenue model
consists of:
-Software as a service: The customized hosted solution
for senior facilities at $75 per year per user plus $2000 set up. Optional
services include: support and training and hardware.
-Subscription: The individual user at $9.99 per month per
user (or $99 per yr). Optional services include photo prints, reminders to
phone, bill payment, medication management, etc. Further growth will come from
additional services by leveraging the user base and from internationalization.
FamiliLink
is one of the few solutions specifically designed for older adults. FamiliLink
empowers family members to combine care support tools with a fun, friendly and
easy to use interface for aging adults, the family (and care facilities) can
now more easily provide care support by including them in the digital
loop. Key to FamiliLink is that it does not require others to change
their digital/online behavior. Friends and family continue to use their own
preferred communication tools to stay connected with their aging loved ones.
The team members bring real-life
experience working in the healthcare and technology
industry combined with deep business and technical expertise to develop
FamiliLink into a high-growth company
CEO: Laura Nuhaan 15+ years in business: PWC, Numico, Good
Technologies, HealthHero.Founder/CEO of SalesPro and BlackBerry User Group. MA
at number 5 business school in Europe. VP of Marketing: Inger Rarick 15 + years of product and marketing.
10 years in health care technology:Adam.com, Oceania, Stanford Rehab. Many
years working directly with older adults and their families. CTO: Emil Scoffone 20+ years experience creating and implementing
integration products and solutions. Management Oracle, Adobe Systems, Netscape,
OnLink. Director of User Interface: Ruth Kedar20 years experience in User
Interface and Design.Adobe Systems, Stanford, SJU, designed Google logo.
FamiliLink provides an internet based solution for
individuals (built in PHP) and a bridging technology that aggregates all social
content from different sites, into one friendly interface. For senior
facilities FamiliLink provides the customized hosted solution. FamiliLink
has 3 patents pending reference
to the easy to use hardware, the bridging technology and the network between
care and elderly loved one.
California,
United States
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