dSpot^® is an advertising supported Free WiFi Hotspot network for neighborhoods delivering local ads to users during their WiFi session in an acceptable and unobtrusive manner. Uses behavioral analytics and URL targeting to achieve excellent ROI for advertisers.

Deployed into cities by our partners - independent Yellow Page publishers who have sales staff on the streets and access to local business advertisers.

Customers get free WiFi Internet access in exchange for seeing ads, businesses get the benefits of offering free WiFi and free advertising on the network, our partner gets exclusivity, competitive advantage and a revenue share and dSpot achieves rapid national deployment so that our ad inventory share increases in saleability and value.

Free WiFi Hotspots delivered into local businesses who benefit from the additional foot traffic, free advertising and exposure. Ad packages are sold by our partners to other businesses who get ads displayed on the local Hotspots as well as a self-managed landing page in a SEO optimized online directory. We partner with independent Yellow Page publishers for rapid distribution whick keeps our capital expenditure requirements low. There are 300+ publishers producing 8000 Yellow Pages across the US with an ad revenue exceeding $15b per year. Publishers pay setup fees and monthly service fees.

75% of ads are for local services and 25% are retained by us for use as behaviorally targeted and URL targeted national ads. Now working with BurstMedia for national ad delivery.

Local advertising (coupons, discounts, special offers) targeted at a local audience.

Hotspots deployed into local businesses where people sit and wait, using low cost hardware. Benefits the business with foot traffic and free advertising.

Our staff have decades of experience in, and contacts into the Independent Yellow Page industry - our primary distribution channel.

Built around custom firmware installed onto WiFi routers from many different suppliers - Linksys, Asus, NetGear, FON etc which creates an intelligent, distributed system - does not need to route all traffic through central servers (which would create a single point of failure)

Advanced behavioral targeting and URL/Domain targeting to increase ad value whilst maintaining complete user anonimity.

Replaces existing 'Free WiFi' services with something that provides increased benefits to the business owner.

We have built a sustainable lifestyle business to-date. We have a significant opportunity to take this nationwide quickly if we can raise the funding necessary funding to support it. 

A small eclectic mix of highly experienced Web technologists and entrepreneurs with Internet histories back to 1995 and experts in the general Yellow Page industry and print publishing as well as the Online Yellow Pages.

Provisional Patents and documented Prior Art back to 2003.

Registered Trademark

Custom firmware written for the WiFi routers.

SEO optimized online directory that provides landing pages for ad clicks - first page Google placement for many {business classification} in {city} searches.

Custom Behavioral and URL targeting ad server software

Custom central management and monitoring software

Custom downloadable toolbars for both Mac and PC

Networks already operational in 3 cities and being deployed in more. 4 others waiting for resources.

• Andy Brown October 01, 2009

  This is just a great idea!
  When you've finished covering the USA, why not pop over here to the UK - It's getting harder all the time to find someone who's left their broadband unprotected.
  Best of luck for the future.
• Fiona Thomson September 29, 2009

  You guys ROCK!
  Can't believe that Jackson is going to get free WiFi - this is an awesome deal for small town USA and it's going to make a huge difference. Congrats.
• Jessica Freel September 21, 2009

  Ok, you got the twins to vote LOL - good luck with your venture and don't forget who wrote the PR copy when you make a million (or two).
• Dominick Glaston September 21, 2009

  Spence and I have voted for you - we hope you win as you deserve success my friend. We love the wifi stuff you are doing and it should go far!
• Mike Wallace September 17, 2009

  We are very excited about our upcoming launch of dSpot in our community and wish you well with the service. We voted for you in the competition and hope you can find those investors. The economy doesn't help but we think you have a phenomenal service so we wish you luck and success.
• JoAnna Mills September 16, 2009

  Hi Steve - thanks for the heads-up on what you are doing these days - I think you have a slam dunk on your hands with this one - you deserve it with all the efforts that you have put in.
  I tried the unit you sent us for a trial and everyone is super excited and we should be able to do a lot to help you soon.
  Jo
  
• Glynnis Senior September 16, 2009

  I found your dSpot Hotspots whilst on vacation in Lake Havasu - what a neat idea and it was fun to use - had a meal at Barley Brothers and used your service.
• Steve Congrave September 08, 2009

  New contracts signed for Hawaii and Jackson, WY and they have started deploying the first dSpots. Wonder if I will get a trip to Honolulu to advise :) Hard life but someone has to do it LOL