Diddit (Ludic Labs)

Diddit -- you are what you do -- is a site for people to discover, connect and get credit fortheir life experiences.  Diddit, aproperty of Ludic Labs, combines a comprehensive experience guide with apowerful social platform empowering people with compelling content andadvertisers with highly targeted audiences.  Headquartered in San Mateo, California,Ludic Labs was started by the founding team of search engine company Inktomiand is funded by Accel Partners (www.accel.com),KPG Ventures (www.kpgventures.com), its founders and private individuals. For more, visit www.diddit.com.

Brian Totty - CEO

Paul Gauthier - CTO

Dave Gourley - vice president of development

Ed Haslam - vice president of marketing

Starting out:

- Advertising

- Licensing content

- Business listings