Company description
Demand Media is building a different type of new media company. With a proprietary media platform that powers the company's
highly-trafficked domains and wholly-owned content media properties,
Demand Media leverages cutting edge, user-driven publishing, community
and monetization tools in its quest to define the next generation of
new media companies.
Team
Richard Rosenblatt has a unique vision for the future of the Internet.
A serial entrepreneur, Richard's latest venture is Demand MediaTM,
a company he co-founded in May 2006 and serves as Chairman and Chief
Executive Officer. Demand Media has developed a unique platform that
leverages cutting edge, user-driven publishing, community, and
monetization tools as it seeks to define the next generation of new
media companies.
Richard has built, operated, and sold over $1.3 billion of Internet
media companies. Most recently, he served as Chief Executive Officer of
Intermix Media, Inc. (Amex: MIX) and Chairman of Myspace.com. Joining
Intermix in March 2004, Richard led a successful turn-around of its
existing business, helped the management team grow Myspace.com from an
unknown web site to one of the most popular properties on the Internet,
developed a number of new Internet media properties, and significantly
increased shareholder value. During his eighteen months as CEO of
Intermix, its public market capitalization grew from $70 million to
over $650 million, when it was acquired by News Corporation (NYSE: NWS)
in October, 2005.
Shawn Colo is co-founder and head of M&A. Prior to Demand Media, Shawn spent 10 years in the finance industry,
most recently as a Principal with Spectrum Equity Investors, a $4
billion private equity firm focused exclusively on investing in media
and communications companies. Along with Richard Rosenblatt, Shawn
created the original concept and executed the simultaneous acquisitions
of eNom, eHow,
and several domain name portfolios to create Demand Media. While at
Spectrum, Shawn was involved in several of the firm's most successful
investments including Illuminet (NASDAQ: ILUM, acquired by Verisign)
and Qeyton Systems, AB (acquired by Cisco) and has served on corporate
boards in the US and Europe. Shawn is a graduate of Princeton
University, with a degree in Engineering and Operations Research.
Business model
Demand makes money via advertising on its more than one million Web sites. Here's a list of some sites:
Domain Services /
Demand Knowledge /
Demand Outdoor Lifestyle /
Demand Entertainment /
Demand Games /
Competitive advantage