About the company

Location: Sunnyvale, California 94089, United States flags/United States.gif
Founded in: 2002
Stage: Revenue generating
Number of employees: 50+
Completed funding: VC C Round
Profitable year: 2011
Investor names: Mesirow, VantagePoint, NEA, Foundation, Rustic Canyon
Short URL: http://vator.tv/c/200
Profile creation: August 22, 2007
Last updated: December 11, 2009

Categories

Energy/Green Technologies

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Tags

drywall, co2, cleantech, greenhouse, gases, windows,

Serious Materials develops and manufactures sustainable green building materials that dramatically reduce the impact of the 'built environment' on the climate. Our corporate mission is to address 1 Billion Tons of CO2 reduction annually through the use of our technologies.

Voted #1 at Cleantech Venture Forum XII and winner of the first Aspen Institute award for innovation in Corporate Energy Conservation, the company has also been recognized by TIME/CNN, Fortune, Business Week, AlwaysOn and more as one of the most promising green companies. 

We aim for breakthroughs in product performance, without requiring changes in customer behavior or in how products are used - thus speeding market adoption. 

Examples include:

  • EcoRockTM, a green replacement for standard drywall (coming in late 2008), uses virtually zero energy in its core production, resulting in zero CO2 emissions. The 35 billion square feet of drywall produced in the U.S and Canada each year represent a $6 billion dollar market opportunity.
     
  • ThermaProof super-insulating windows reduce heating and cooling energy use and emissions by 20-40%. Windows are a $20 billion dollar market in the U.S.
     
  • QuietRock soundproof drywall reduces material use, enhances livability, and supports denser, more sustainable urban construction. 

We currently manufacture products in Sunnyvale, California, Newark, California, Chicao, IL, Vandergrift, PA, and Boulder, Colorado,       . The company is driving to create thousands of cleantech jobs here in the U.S. Products are widely available through building products dealers in the U.S. and Canada. 
 

 

Business model

We sell to the wholesale distibution channel which in turn sells to residential and commercials builders.
 

Competitive advantage

30+ patents pending. Specifically targeting the built environment.
 

IP and defensibility

We have 30 filed patents in this field.
 

Feedback and testimonials


  • Bambi Francisco Roizen June 09, 2008
    If you need quiet walls I'd highly recommend using eco-rock and Serious Materials. We did in our studio and it's made our studio very quiet - as studios need to be! Listen to Kevin's pitch for the benefit of eco-rock.
  • Jose Peterson May 21, 2008
    Nice Concept

10 ratings | 2 testimonials | 8 followers | 12513 views
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Posted: August 22, 2007
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