Clickable

Clickable is an online solution that makes search advertising Simple, Instant and Profitable. Clickable’s immediate activation and intuitive user experience make it easy for marketers to manage performance across all major ad networks, including Google, Yahoo and Microsoft. Clickable’s powerful recommendations and reporting make marketers more efficient, effective, and confident – even at the very first login. Clickable’s ActEngine actually learns marketers’ preferences and enforces best practices to maximize return. Clickable always listens and constantly improves. That’s why customers often say: “Clickable is like having a trusted advisor always by your side ensuring success.”

For advertising agencies, Clickable drives profitability by growing margins, staff efficiency, and capacity to serve more clients. Predictable, performance-based technology costs enable agencies to capture new market share from smaller clients, historically unprofitable under traditional agency cost structures. With easy white-label reporting, agencies can groom smaller clients into full-service accounts. Finally, Clickable rapidly enables and educates agency staff with embedded contextual help, multimedia training, and community.

For ad networks, Clickable offers growing access and scale to thousands of advertisers and agencies, while providing parity with all major ad networks. Simply “Clickable enable” your ad network to grow customer loyalty and market share by integrating with the one platform where advertisers manage all premium networks.

David S. Kidder – Co-Founder, Chief Executive Officer

David is a serial entrepreneur with a focus on online product development and Internet advertising and marketing. Prior to co-founding Clickable, David co-founded SmartRay Network, a mobile advertising delivery pioneer. SmartRay’s ad-enabled alerting agents and data-feed management platform was acquired by LifeMinders. Previously, David helped lead corporate development at THINK New Ideas, a publicly traded e-business and interactive advertising firm. He helped grow THINK to more than 500 employees through seven acquisitions in 24 months. Prior to THINK, Kidder founded Net-X, a Web authoring and Internet advertising services company, acquired by Target Vision. Kidder is a graduate of the Rochester Institute of Technology and was a recipient of ID Magazine's International Design Award. He is also the creator and co-author of New York Times bestseller, The Intellectual Devotional, published by Rodale Press.

Munish Gandhi – Co-Founder, President & Chief Technology Officer

Munish has a proven track record developing innovative technology solutions to complex, data-intensive problems. Before co-founding Clickable, Munish founded Infoveo, an India-based development company focused on actionable analytics and data warehousing. Prior to Infoveo, Munish was the Principal Engineer and Architect at Network Solutions. Munish has been the Chief Technology Officer (CTO) of LifeMinders, CTO of SmartRay which was acquired by LifeMinders for $36 million, and the Principal Architect and Director of Data Warehousing at CNET Networks. Munish holds three U.S. patents including one that was acquired by Vignette from CNET to develop its flagship product enabling high-speed, database-driven Web pages. Munish holds several degrees, including a Ph.D. in Computer Science from Indiana University, Bloomington with a specialization in data modeling.

The Market Opportunity Clickable Addresses: The past decade introduced revolutionary innovation in online advertising, but the paradox is the immense complexity that came with it - especially in search. Complexity manifests in to too many unique interfaces, overwhelming analytics, and inconsistent performance tracking systems - all contributing to counterproductive friction. These challenges are daunting for small and midsize marketers, who tend to be busy, multifaceted business people. This SMB segment spends less than $50,000/month on search advertising and comprises half of all search-ad spend. 

Many advertisers would like to outsource to an agency, but shrinking agency margins are making smaller advertisers unprofitable to serve, and raising the required minimum spend. Moreover, the existing tools out there are designed for larger enterprises and require expensive and timely configuration. In fact, only 27% of search advertisers use outside SEM agencies, according to Marketing Sherpa, while only 26% use paid-search technology, according to Jupiter Research. The answer to this market opportunity lies in a new wave of Web services, and that's where Clickable comes in.

There are companies who have introduced successful search-ad management systems at the high-end enterprise side of the market. However, Clickable is unique in bringing a simple, consolidated experience with recommendations to the small-and-midsize business sector. Importantly, Clickable is "login and go" - new customers can expect to be up and running in minutes. No heavy configuration. No special training. Just simplicity, "instant on" and greater profitability the minute you sign in.