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Brickfish, a leading social media advertising network, enables brand advertisers to reach their target audience on the social Web through viral marketing campaigns that engage consumers in a meaningful brand dialogue. Consumers create exciting, personalized brand-focused user-generated content (UGC) and then virally share the campaign and their content with their vast social networks via email, blogs, IM and hundreds of social networks. Additional campaign participants interact with the brand by creating, reviewing, sharing, voting upon, and watching brand-relevant content.
All of these brand engagements are tracked with our patent-pending Viral Map™ and Geo View
technologies, which provide detailed data on the reach, engagement, and viral
activity of each campaign across the Web and
geographically. Brickfish uses an exclusive Cost Per Engagement (CPE) model
for pricing and measuring consumer participation in online advertising
campaigns. Brickfish has launched more than 100 million consumer engagements for some of the world’s premier brands, including Kodak,
Nike, Samsung, Coach, Givenchy, The North Face, Intuit, Qualcomm, and
more.
Brian Dunn, CEO
Brian previously served as executive vice president, corporate development and chief strategy officer for Macrovision Corporation, the leader in copyright protection for the entertainment and video games industries where he was responsible for corporate strategy, intellectual property, corporate venturing and acquisitions. Brian was also general manager of Macrovision’s digital cinema and video games businesses.
Brian’s past experience includes CEO of Metavize, an all-in-one security appliance for small-medium sized businesses and vice president of operations, corporate counsel and chief financial officer of Phase 2 Automation, a factory automation company. Brian’s diverse background includes financial management positions at Amdahl Corporation and Price Waterhouse Coopers, as well as practicing law at Fenwick and West LLP.
Brian holds a bachelor’s degree in Accounting from the University of Notre Dame and a Juris Doctorate degree from Santa Clara University School of Law. He is a Certified Public Accountant and a member of the California Bar.
Nichole Goodyear, COO and Co-Founder
As Chief Operating Officer, Nichole oversees product management, campaign services, creative services, engineering and daily operations for Brickfish.
A company co-founder, Brickfish represents Nichole's seventh career startup. Before Brickfish, Nichole co-founded Pacific Fusion Technologies, Inc., a technology leader that created Web based portals which interfaced with payroll companies and banking systems for such renowned companies as Disney, Hughes, and several multi-billion dollar financial institutions.
As the systems architect and project lead for one of the top educational software companies in the nation, Nichole oversaw the implementation of countless innovative and ground-breaking Internet, video, and cable modem digital media solutions. Nichole led the initial development team for Lightspan Local Connect, an ASP Internet-based communications product that successfully linked teachers, students, and their families. Nichole was also co-architect of Sheraton Hotels & Resorts' Global In-Room System, which allowed guests in-room access to Internet, email, local events, and guest service applications.
Hyder Rabbani, VP Sales and Business Development
As Vice President of Sales and Business Development, Hyder is directly responsible for worldwide revenue generation efforts, business development, as well as the day-to-day operations of the company’s sales organization.
Hyder formerly served as Senior Vice President of Worldwide Sales at DivX Inc. (NASDAQ:DIVX), a leading developer of video compression, digital rights management and media language technologies, where he grew the company into a multi-national organization with revenue of $60 million in 2006.
Prior to DivX, he was President and Chief Operating Officer at Archos, Inc. (Paris: JXR.PA), a manufacturer of portable digital multimedia solutions; Vice President of Sales and Business Development at Musicmatch, a provider of digital music software and services which was acquired by Yahoo! Before joining Musicmatch, Hyder held various senior management positions during 11 years at Intel Corporation, most recently as Director of Sales in the Consumer Products Group responsible for Europe, Middle East and Africa (EMEA). Other previous roles included sales management positions at the networking software company Novell and dBASE II, III and IV pioneer - Ashton-Tate.
John Fitzgerald, Senior Director of Finance
As Senior Director of Finance for Brickfish, John oversees budgeting, forecasting, cash management, capital needs and all related financial and accounting functions of the company.
John joins Brickfish from Veoh Networks, Inc. a venture-backed leading Internet television provider. At Veoh, John was part of a management team that grew unique monthly visitors from several hundred thousand to over 30 million in less than two years, making Veoh a top 30 Web site in the United States. John’s role as Corporate Controller involved overseeing all financial functions of Veoh, including raising capital, operations and spending as well as human resource management.
Prior to his role at Veoh, John worked for BakBone Software, Inc. as Chief Financial Officer managing the raising of capital, acquisitions and divestures, investor relations, operations and strategic planning functions of this worldwide enterprise software company. At BakBone, John helped propel annual revenues from $3 million to more than $50 million in five years. John began his career with Arthur Andersen, LLP and has held various consulting positions for startup and emerging stage companies in the high-tech arena.
John holds a Bachelor’s degree in Accounting from San Diego State University and is a California Certified Public Accountant.