Breakthrough.com
Location: 908 Baines St., Palo Alto, California 94303, United States United States
Founded in: 2009
Stage: 1.0 (formal launch)
Number of employees: 6-15
Profitable year: 2010
Short URL: vator.co/breakthrough

Breakthrough.com

A platform for video counseling and psychiatry
Startup/business
California, United States United States
http://www.breakthrough.com
1
About
Activities
Video/documents
News
Company description

Breakthrough.com connects mental health providers with clients via video, phone, email, and chat.

Fifty eight million Americans have a mental illness and millions more struggle with stress and relationship issues. Therapy and medications work, but are stigmatizing, hard to access, costly, and inconvenient. Telemedicine has been shown to address these issues.

Clients can search for providers on a variety of criteria, be anonymous, take diagnostic tests, seek peer support in free communities, and engage in sessions via secure video, phone, email, and chat. 

Providers such as psychologists, counselors, and social workers can hold secure sessions and build an online profile with their prices, mediums, degrees, styles, specialties, and associations. Breakthrough confirms all providers are credentialed professionals.

Breakthrough can also help health plans, hospitals, schools, prisons, employee assistance programs, and veteran groups.  Breakthrough can also help clients and providers receive insurance reimbursement so that treatment is low cost or free.

A video of Breakthrough's launch at TechCrunch50 is here:

 

http://www.ustream.tv/recorded/2167353

 

 

 


Team
  • Mark Goldenson
    Mark Goldenson | Founder
    Hi, I'm Mark. I am currently CEO of Breakthrough.com, a platform for online counseling and psychiatry. Potential employees, investors, and partners can contact me at: mark at [our domain]. I came to the Bay Area in 1997 as a Stanford student and d...
  • Natasha Murashev
    Natasha Murashev | Team member
Business model

Breakthrough.com is free for clients. It is also free for mental health providers seeing out-of-pocket clients..

 

We earn revenue by charging organizations such as health plans, schools, and employers, which can pay to use Breakthrough's technology with in-house providers or to access Breakthrough's national network of providers. 

 

We also earn revenue for processing insurance claims for providers. 87% of the $21B spent on counseling is reimbursed so this revenue model taps the majority of the market.

Competitive advantage

Breakthrough has several competitive advantages:

 

-Unlike general marketplaces like Skype, Ether, and LivePerson, we focus only on licensed mental health professionals and do not allow psychics, astrologists, or other shady participants. This allows us to target organizations and build a trusted brand. We are also HIPAA-compliant and built to handle highly sensitive medical transactions.

 

-Unlike online health sites that try to serve all medical specialties, we focus only on mental health. Counseling and psychiatry are the fields best suited to online medicine because communication is the treatment. This allows us to focus our product and marketing on the unique needs of the market.

 

-Unlike some competitors, our team has deep experience in building internet health care and security applications. See our management bios for more details.