Bonobos is a vertically integrated apparel company that sells exclusively through its website, Bonobos.com. While the company began as an endeavor to bring men better, more flatteringly fitted pants, it has branched out to include shorts, swimwear, and polo shirts.
By selling exclusively online, Bonobos can deliver a customer experience unparalleled in the traditional retail world. With ninja customer service and the world's best return policy, Bonobos earns the trust and esteem of many new customers every day.
Bonobos' competitive advantage lies in its user experience and customer service. Rather than shop in a traditional retail store or boutique, men shop from the comfort and convenience of their home or office. Their items arrive speedily, and any problems or questions are fielded by the "ninjas"--Bonobos' crack team of enthusiastic, college-educated customer service agents who are passionate about the product and company.
By selling online, Bonobos is able to offer a product and level of service that would cost twice as much (or more) to achieve offline.