BFF Best Fashion Friend

Products / Services
BFF is a fashion social networking platform (web + iPhone + iPad + android) that allows you to:
- Style a Look: Easily snap a photo, search for items from featured retailers and designers, create looks using items you own or want
- Connect with BFFs: Create your own private network of Best Fashion Friends. See who is online.
- Share a Look: share looks privately and let your BFFs re-style your looks for real-time and trustworthy fashion advice. Dare to be more open about your looks? Post them on Facebook

BFF1.0 (since launch) was about creating the platform and developing the community: Over 41,000 downloads and 23,000 registered users from 87 countries to date, with US representing 51%. We are now working on BFF 2.0: to monetize and grow the platform by opening it to 3 key core constituencies: retailers, designers and fashion content providers. The novelty of the platform is that it leverages "your best fashion friends" to influence your fashion purchasing decisions.

Customer Problem / Market Positioning
We all can’t have 24/7 personal stylists or walk the red carpet but everyone has moments that are just as important. Before you become overwhelmed in a questionable fashion moment, get a lifeline from those who you trust most. Plug yourself into your own private network of Best Fashion Friends and make every outfit an individualized style statement that best expresses who you are. Find the missing piece for that perfect outfit. No more impulse buys. No more returns. No more guessing about what goes with what. No more fashion faux-pas.
With BFF you can go forward with confidence: STYLE. ASK. WEAR.