We have just launched a pilot project with a startup incubator. Under the program member startups will be required to complete the AwareLabs marketing guide as part of the incubation process. We are looking for incubators and startups willing to pilot AwareLabs.
on May 07
AwareLabs is a PR task list assembled to help guide startups through the initial phases of launching a campaign. While marketing my own startups I spent weeks researching PR, following successful entrepreneurs, and discussing strategy with PR professionals. Through the process I came to a conclusion.
Most startups don't know how to transition from development to PR and marketing effectively. PR Agencies are too expensive and most startup teams don't have PR expertise. I built AwareLabs to provide a bridge for early startups.
Gathering all I learned into a PR task list that every startup can complete, the same list professionals I spoke with use every day. The goal is to allow your startup to use funds more effectively once you do launch a PR campaign through a paid agency.
The team behind AwareLabs consists of myself Paul Kenjora and an indispensable team of advisors. Just one man? Yes, but not just any man. The world was built by men and women with skills, determination, and a drive to make it happen. With the support of their local community they've achieved so many amazing things.
The Wright Brothers did the impossible and flew the first plane, something we still think amazing with all the modern tools. Surely I can do something as humble as help startups build better PR.
My experience and skills should help. Having gone through funded startups, I've learned learned a few things about asset allocation. Bootstrapping isn't just an option, its how things should be done no matter how much money you have. Brick and mortar business like coffee shops are expected to reach sustainability in months, why do startups need to be different?
My mind is the CEO, my finger tips are the development team, and my character and creativity make the sales and marketing teams. Everything else is just hard work and focus. I've learned that great products bring great customers, my job is to make sure that goes as smoothly as possible.