Company description
We are Storytellers
AppealCulture was founded with the belief that an efficient, focused team of creatives can deliver a far more powerful and targeted brand experience than a large firm. We believe in the strength of direct contact, where we strip away the agency pretense and get down to work, one-on-one. You always have access to the people actually doing the work. No room for miscommunication.
We stay on brand and on point because we never lose sight of your vision. A lot of companies offer marketing services. We typically don't. We offer skilled storytellers and tools for storytelling. We offer experiences. We offer ideas that can help you generate leads and acquire customers. At last, we offer results.
AppealCulture is a place where innovators, thinkers, entrepreneurs, creative geniuses, visionaries, explorers, business owners and humorists get together to help our customers look incredibly appealing to their target audiences, generate qualified leads and acquire new customers.
We are a full-service, new media marketing and a creative digital agency, striving to become a leading integrated marketing communications facility and your formidable marketing and technology partner. We live, breathe, sleep and dance all things marketing and have organized our strengths in four core areas: Identity, Web Design, Interactive Marketing & Social Media.
Our primary audience is entrepreneurs and small businesses who have the vision and need us to serve as their marketing team. We offer flexible payment terms to start-ups and entrepreneurs so they can carry out their vision.
Contact us today so we can help you get started on this amazing journey of storytelling, ideas and results.
Team
Nabeel Ahmed
Founder & CEO
Nabeel is an entrepreneur by heart and the fuel that fires AppealCulture each day. Nabeel launched his first business venture at 10 when he started a bookstore/library at his parents’ house and introduced the concept of “renting” books in an area where there were no libraries. His marketing strategy included spending his piggy bank savings on a professional sign that he had to carry home on his bicycle. His personal book collection exceeded over 3,000 books by the time he turned 16. Nabeel has a voracious appetite for knowledge and is fearless when it comes to learning something new or embarking on a new venture, which he has researched for months and months on end.
At 23, Nabeel founded a software consulting company, which primarily focused on government procurement. He worked on contracts for the Department of Veteran Affairs and county agencies in Virginia.
Nabeel’s passion for creative work, as well as building amazing teams and helping small business owners led him to establish AppealCulture. He is always involved in the creative aspect of projects, but also has a keen mind for the overall strategy and vision. For the past 15 years, Nabeel has been delivering marketing and business development solutions to clients such as Siemens, Network Solutions, MCI Worldcom, Smithsonian Institute, Orbital, SunRocket, TMNG Global, and many other small and mid size businesses.
At AppealCulture, Nabeel’s job entails dealing with tough issues with determination and brutal honesty and moving the company forward while living the 7 Core Values of the company. Nabeel also lives a few other lives, contributing as a father, musician, writer, philanthropist and an amateur photographer. He enjoys music, creative work, playing cricket and board games with his six-year-old son, helping others achieve their dreams, and occasionally an order of soft chicken tacos from Chipotle.
Business model
Recurring revenue + Fixed cost leverage = Superior cash flow
Competitive advantage
Imagine you need a full time marketing professional on the team. You are a start-up company or a small business. You hire a mid range marketing professional for 65-85 K per year. This person has limited areas of focus. Think about your cost of recruitment, training, benefits, and "assumed" productivity.
Now imagine hiring an entire team of marketing professionals for half that cost. The team has expert in every area and they are dedicated to learning all about your business and helping you succeed. The better you do, the better we do. This is why our model is very unique from every other marketing agency out there. We are an entrepreneurs marketing company focused on becoming your company's marketing department or extension of your marketing team. We currently have many small businesses and start-ups as clients who are leveraging this unique model that works wonders for them.