Company description
Andrograde provides a social casual game website and freely available platform. The website is integrated into twitter, facebook, myspace and other social networks and provides a cutting edge rich social environment to play casual games in. The platform allows any Flash developer to quickly integrate microtransactions, persistent data, highscores, data tracking and much more into their games and deploy onto any website.
Team
Will Perone has been programming games since the age of 11 and graduated in the top 5 of his class at DigiPen, world renowned game development college. Will developed top two selling mobile games as lead developer at Glu Mobile. Will also was a core developer at Loopt and designed several key selling point features as well as managed the BREW/verizon porting efforts. Will's 2 social casual flash games had over 10 million plays globally which bloomed the idea of Andrograde. Will has already brought Andrograde to over 250,000 registered users with minimal marketing.
Business model
Players buy virtual currency with a variety of options including offers, by cell phone and credit card and in turn use the virtual currency to buy premium game and website features. Andrograde also does a revenue share with games using the Andrograde platform and generates income from ads. Unreleased features utilize a subscription model as well.
Competitive advantage
Andrograde has several game changing technologies not yet released. The social network integration and social atmosphere on Andrograde is also not yet matched. The Andrograde platform was one of the first two microtransaction platforms for flash on the market and has several key features no competitor has including the best revenue split for developers, the ability to change price points in real time, analytics, fully customizable UI, a variety of payment options, minimal branding and more.