Company description
Every company thinks they need to be social. As such, they're spending millions of dollars to do so. Unfortunately, they're underutilizing the most motivated asset they already have -- enthusiastic employees.
Your workers want to talk about their company, only they don't know what to say, or they're afraid to say the wrong thing. Instead, they do nothing.
We're simplifying and systemizing the task of posting, scheduling, training, archiving, & governing the social voices of your employees.
Competitive advantage
There is no product on the market that caters directly to the needs of companies wish to become social enterprises. Tools today only work for small teams and are too cost prohibitive to roll out to all employees.
Overview Deck: http://db.tt/c1oCpfwy
Team
Marcus Nelson - Founder / CEO
Former Director of Social Media at Salesforce.com
Co-founder of UserVoice.com
Abraham Williams - Co-Founder
Former Lead Developer at InboxQ
Twitter Community Dev - Built TwitterOAuth
Justin Kruger - Developer, Javascript & Mobile
Sr. Web Engineer at Telly
Mobile Engineer at Kabam
Business model
Addvocate is a freemium service. Users sign up via work email in a fashion similar to Yammer to start the service. Subsequent sign-ups get put together in the same parent account.
Users can earn a personal dashboard of their activities by inviting 3 co-workers, creating viral peer-pressure.
Sales are made where we see the most traction, visiting the CMO w/ aggregated dashboards & reports to indicate how their company is truly doing on social.
Competitive advantage
There is no product on the market that creates insights around employee activity on social or caters directly to the needs of companies wishing to become social enterprises. Social Media Management Tools today are created for a small teams and are typically too cost prohibitive to roll out to all employees.