Location: 150 Minna St, San Francisco, California, United States United States
Founded in: 2012
Stage: Post-launch
Number of employees: 6-15
Funding history:
- Date: 06/2013, Series A: $2.4 M (post valuation: undisclosed amount).
Investors: Scott Banister
Short URL:
Followers (48)


Spread social content via employees. Measure ROI.
California, United States United States

We're building the first employee management service for social media.

• Find timely and relevant content for coworkers.
• Route suggestions to teams, departments, or individuals.
• Measure which users are truly making an impact.

We're aggregating & connecting employee personal social channels to extend the reach and impact of company messages.

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Company description

Every company thinks they need to be social. As such, they're spending millions of dollars to do so. Unfortunately, they're underutilizing the most motivated asset they already have -- enthusiastic employees.

Your workers want to talk about their company, only they don't know what to say, or they're afraid to say the wrong thing. Instead, they do nothing.

We're simplifying and systemizing the task of posting, scheduling, training, archiving, & governing the social voices of your employees.

Competitive advantage

There is no product on the market that caters directly to the needs of companies wish to become social enterprises. Tools today only work for small teams and are too cost prohibitive to roll out to all employees.


  • Marcus Nelson
    Marcus Nelson | Team member
    CEO of @addvocate • adviser • speaker • twin • chili champ • husband to @emilyjo • dad of 3 • 1/2 kiwi born #Texan raised #Wisconsin •former @salesforce @uservoice
Business model

Addvocate is a freemium service. Users sign up via work email in a fashion similar to Yammer to start the service. Subsequent sign-ups get put together in the same parent account.

Users can earn a personal dashboard of their activities by inviting 3 co-workers, creating viral peer-pressure.

Sales are made where we see the most traction, visiting the CMO w/ aggregated dashboards & reports to indicate how their company is truly doing on social.


Competitive advantage

There is no product on the market that creates insights around employee activity on social or caters directly to the needs of companies wishing to become social enterprises. Social Media Management Tools today are created for a small teams and are typically too cost prohibitive to roll out to all employees.

Scott Banister
Scott built his career by identifying new markets and shaping innovative products for them. In 1995, he identified search engines as a significant advertising medium and invented the first products to automate marketing across multiple search engi...