Addoway is an online marketplace that helps you shop from sellers you can trust. Our mission is to guide you through the most trustworthy shopping experience imaginable by allowing you to make more confident buying decisions.
Through our integration with Facebook's Social Graph, we recommend merchants your friends have purchased from in the past and merchants that your friends know personally. And by aggregating a seller's reputation, credibility and influence scores, we offer an inside look into the seller before you buy. Making this information readily available, we are able to reduce the anxieties associated with marketplace shopping and offer a more pleasant shopping experience.
Fredrick Nijm - Co-founder and CEO: Fredrick has held management positions inside growing companies, including an integral role as a Market Manager for a Fortune 500 company. Fredrick has been featured on MSN Business, American Express, Huffington Post, YoungEntrepreneur and is a member of the Young Entrepreneur Council. Fredrick's desire has always been to bring people together and with Addoway he can accomplish that goal. His leadership, vision, and motivation have continued to drive the creation of Addoway and its overall operations.
Fredrick has a B.S. in Biology and an MBA in Marketing.
Anthony Saia - Co-founder and CTO: Anthony previously worked in Naval Radar systems at Lockheed Martin, and also spent 4 years in commercial and residential Audio-Video before deciding to change paths to entrepreneurship. He knew all along that to he wanted to create something of his own. His love of computers and programming, along with a ferocious desire to succeed, has brought us where we are today. He is an expert in PHP, JQuery, and various other web technologies, and is the technical brains behind the operation.
Anthony has a B.S.E. in Computer Systems Engineering.
Membership fees from merchants for value-added tools and services
Transaction fees on the final sale
Addoway’s differentiation is our deep integration with the Facebook social graph, incentive-based sharing technology (rewarding shoppers for sharing their experiences with friends) and depth of tools available for merchants to increase their sales put Addoway in the lead against any new competitors in the market.