The Waterfall solution puts unprecedented power directly into the hands of media owners and marketers with products and campaign tools that allow you to manage and distribute content, expand distribution, increase transactions and analyze subscriber campaigns.
And the best part is the Waterfall solution is less expensive to implement, easier to manage and entirely customizable.

The mobile channel represents the greatest untapped opportunity for generating revenue in business today. Yet the current landscape for mobile marketing inhibits profits by limiting control of distribution, requiring large fixed costs and creating difficulties in managing mobile content sales and subscribers.

Waterfall Mobile has solved these mobile media problems. Our solution — a next generation technology platform and cutting-edge tools — puts the power to manage both the CRM for off-deck interactions with consumers and mobile media distribution and transactions directly into the hands of media owners. And the best part is the Waterfall solution is cheaper, easier and entirely customizable.

The Waterfall Solutions
Content Management: Upload media content, including ringtones, pictures, video clips and games to be used in your mobile campaigns.
Subscriber Management: Build subscriber lists, then manage and track your subscribers' interaction with your campaigns.
Content Distribution: Increase online distribution of your content with easy to implement flash widgets.
Mobile Commerce: Monetize your media content and tap the mobile channel for maximum revenue.
CRM & Analytics: Analyze campaigns with real-time Activity and Revenue reports that can also be exported and plugged into any CRM application.

Matthew Sechrest (CEO):
Matthew Sechrest is responsible for driving the growth and development of the company and its flagship product, Msgme. He brings with him more than a decade of experience investing in and developing core business strategies for a variety of early stage and pre-IPO technology companies.
Over the past ten years, Sechrest has been involved as an investor or strategic advisor to a number of technology companies. While a Vice President at ArrowPath Venture Capital, an independent venture capital fund spun out from E*TRADE with $325M under management, he oversaw the investments in such firms as Active Reasoning, New River Communications, Kabira Technologies, PERSIST Technologies - through its acquisition by Hewlett Packard, and Sanera Systems - through its acquisition by McData. He would later do the same for such companies as GamesGrid and London-based Betfair, at Zeus Strategy Partners, a strategic consulting firm he founded.
Sechrest began his career in the technology world as an investment banker at Goldman Sachs and Alex Brown. While at Goldman Sachs he worked in the Mergers & Acquisitions Group in San Francisco, and later in the Menlo Park Technology Group, working on deals in enterprise software, communications, semiconductors, enterprise systems and IT services; markets he came to know well while at Alex Brown's Technology Group in San Francisco.
Matthew Sechrest holds a dual B.A. in Economics and Government from Dartmouth College, where he graduated cum laude.

Matthew Silk ( Executive Vice President):
Matthew Silk is responsible for product strategy and as the backbone of operations, he oversees all aspects of corporate development. His primary responsibility is to ensure Waterfall Mobile continues to disrupt the mobile marketing industry by setting the standard with innovations like Msgme and AlertU.
Prior to joining Waterfall Mobile, Silk held a number of senior positions with E*TRADE Financial. As Director, Retail Product Management, he was for responsible for all web brokerage and core user experience products. He integrated and led the product steering committee and delivered one of the largest trading initiatives in the company’s history. Over his tenure he led several site re-designs, launched an in-house charting system, and re-engineered their content architecture and aggregation strategies.
He also worked at Xircom, Inc., acquired by Intel, as a Business Analyst managing all primary and secondary research for product planning and industry tracking purposes. He began his career as a business consultant for the Wharton Small Business Development Center where he managed a portfolio of clients providing one-on-one management consulting to entrepreneurs in the Philadelphia region.
Silk received a B.S. in Economics from the Wharton School at the University of Pennsylvania.

R.J. Simonian (Director of Marketing)
R. Jason Simonian joins Waterfall Mobile’s team from Fathom Online, where he was Director of Media, Planning and Analysis. There he managed key partnerships including Google, Yahoo and MSN.
Earlier in his career, Simonian held a number of senior level marketing positions with Terra Lycos, Inc. As Senior Product Manager he designed and deployed Siebel 7 Sales for a US based Ad Sales Team consisting of 80 cross-functional users and deployed a Centralize Ad Tag Management platform across 15 internal web properties. As Manager – Campaign Management Team, he managed more than $150 million of online and direct marketing placements per year. He also managed the deployment of Solbright’s AdSuite platform across a team of 15 Ad Traffic Managers. As manager of Ad Products/Inventory he pioneered a bidding price model for a Hotbot performance based ad product.
Simonian has a B.A. in Economics and Finance from Western Michigan University. He also holds a Project Management Certification from Six Sigma Academy.

Britton Holland (Director of Design and Development):
Britton Holland leads our visual and interface design and overall engineering efforts. In addition to being the main front-end developer, he acts as coordinator for the integration of our core services and back-end technologies to the web. Britton works closely with all aspects of our team, coordinating workflow and ensuring that the final products meet and exceed the needs of our clients.
Britton brings over 10 years of enterprise-level contract and consulting experience to the table. His skills cover the entire life-span of a project, from concept and inception to construction to implementation. His clients have included MoMA of NYC, E*TRADE Financial, Williams-Sonoma, Grand Central Communications, ClearStation, the San Francisco International Film Festival, Yerba Buena Center for the Arts, and Turner Construction. He has also volunteered his skills for various pro bono projects such as Burning Man, Marin Cancer Project, and Orphans of Rwanda.
A native Northern Californian, Britton received a B.A. from CSU Sacramento in Design and Computer Sciences.