Service Omni, Inc.

Service Omni, Inc., headquartered in Los Angeles, CA, is an online, community-based local directory that targets micro-businesses that have little to no internet presence.  The site is structured as a searchable local business directory that offers consumers the ability to easily find and dynamically interact with neighborhood businesses. 

The Service Omni beta site is currently live and will focus initially on the greater Los Angeles area.

President/CEO/Founder:  Mr. James W. Gibson

 James (Jim) Gibson is the founder of Service Omni and is an active entrepreneur in industries ranging from telecommunications to internet.

Mr. Gibson has spent 15 years in the telecommunications industry building successful revenue centers and managing efficient cost centers.  Most recently, Jim effectively segued his technology background into several online business start-ups.  His diverse portfolio of experience includes senior executive management in the areas of operations, product management, business development, customer service management and sales and marketing.

In addition to Service Omni, Jim is currently the CEO and founder of CommSolve, Inc., a boutique consulting firm specializing in telecom sales and marketing strategies.  Jim is also a co-founder and Executive Vice President, Sales & Marketing of Quakedog.com, an online distributor platform that sells turn-key ebusinesses that focus on disaster emergency preparedness supplies for the consumer market.   

Jim most recently held the post of Executive Vice President, Business Development of Continan Communications (OTC:CNTN) and also served on the company's Board of Directors.  In 2006, Mr. Gibson was an integral part of the team that took Continan public and saw the company successfully launch its wireless service platform in the USA and Western Europe.

Jim earned his BA from the University of North Texas and currently resides with his wife Diana in Glendale a suburb of Los Angeles, California.

COO, VP External Affairs:  Mr. Steven J. Rosenthal

Mr. Rosenthal brings to Serviceomni.com years of dynamic experience as a high-level executive and attorney. Starting his career at AT&T, where he worked full-time while attending law school at night, Steve's energies have been devoted to telecommunications and the Internet.

He was a founder and Executive Vice President of QuadraCom, the first on-line billing and private label telecommunications company. At QuadraCom, Steve was responsible for day-to-day operations, oversaw the company's marketing activities and was responsible for direct interaction with ISPs.

Steve was also Vice President and General Manager of ICC, a specialized telecommunications company where he ran the business day-to-day and spearheaded interactions with government agencies to create a new regulatory framework. For a sister company, Steve was vital in creating international distribution channels, utilizing his skills as General Counsel to create a first in kind international representative agreement.

Steve was also Vice President External Affairs and General Counsel of OAN Services, Inc., a major telecommunications billing company. Here, among his many accomplishments, Steve was a member of the Executive Committee and was responsible for interacting with Fortune 50 Service Providers. During this period, Steve was also a Director and Officer of the Coalition of Responsible Billing, which represented the industry before various government agencies and created consumer protection guidelines.

More recently, Steve has his own consulting business and law practice where he has been deeply involved with major players (Yahoo! being one) involving the Internet as well as with VOIP, and advises companies in many vital areas including the buy/sell, domestic regulatory, and international arenas.  Steve creates and negotiates, among many other agreements, major contracts in the internet portal and search engine arenas.

Executive VP, Corporate Development:  Mr. James E. Everingham

Mr. Everingham has over 20 years of business development and management consulting experience.  He began his career as a Consultant with Grant Thornton in Los Angeles in the mid ‘80's.  In addition to leading QuakeDog.com, Mr. Everingham is currently the CEO of Scope Check a biotech company that develops wireless digital diagnostic medical devices. 

Jay has successfully led companies from startup through acquisition and successfully to the public market.  Mr. Everingham was the founder and CEO of National Billing Exchange, Inc. for 8 years, North America's highest rated telecommunications clearinghouse. 

After the successful sale of NBE, Mr. Everingham joined another telecommunications transaction clearinghouse, OAN Services, Inc. as COO for 4 years.  In 2001, Mr. Everingham founded ClickPay Solutions, Inc. (OTC:CKPY) a payment processing company to provide Cashless-Check-Cashing services to convenience store chains using a unique blend of check guarantee services and prepaid MasterCard capability. 

He received his B.A in Sociology from the University of California at Santa Barbara.

VP Business Development & Financial Planning:  Mr. Ross Nordin

Mr. Nordin plays a key part of the leadership for the development and execution of the business strategy. He has extensive experience in developing and maintaining systems for internal and external control of business and financial operations. With his expertise in technology start-ups both here and overseas, Mr. Nordin will provides a solid backbone for Serviceomni.com through the assessment of various investor relations and observation of business economic and fiscal stability.

Ross has an MBA from the University of Michigan as well as an engineering degree. He has a wide range of experience developing new business entities in Europe and the US and has initiated strategies for raising capital in equity markets. His efforts focus on business modeling, financial controls and managing the financial risk. Before joining Serviceomni.com, Ross provided a full range of financial expertise as a business consultant where he developed operational and strategic plans. He also has had senior roles in product development and program management for engineering and manufacturing firms. Ross resides in Los Angeles, California.

Chief Technology Officer:  Mr. Jim Reed

Mr. Reed is the CEO and Founder of NovaEdge Technologies LLC, a software engineering company that specializes in large-scale e-commerce, content management and database application websites, software product design and technology planning.

Jim has over ten years experience in software production management, software architecture and database architecture. Prior to founding his own company, Jim was Director of Engineering for j2 Global Communications, the makers of eFax, where he lead development of many of the company's internet faxing, messaging and communication systems. Jim also worked as a Research Linguist for Panasonic's Speech Technology Lab where he did research in assistive technologies for injured and deaf speakers.

Jim obtained a BA in Linguistics at Pomona College in Claremont, CA and went on to graduate studies in Linguistics at UC Santa Barbara where he focused on Nepali and Himalayan linguistics. Jim has lived abroad in Nepal and Russia and speaks English, Nepali, Russian and French.

VP Product Management:  Mr. Brayton Fisher

Mr. Fisher has over 20 years of experience in software and systems development, primarily in startup and small company settings. Brayton is presently President of TheTelecomAnalysts.com, providing telecommunications analysis and operations consulting services to a number of clients, representing over a billion minutes a month in voice traffic.

Previously, Brayton was Vice President of Technology for Paystar SHS, and prior to that Vice President of Operations for TotalAxcess, both publicly-traded companies in the telecommunications area. Prior to these companies, Brayton was a founder of Magellan Network Systems, Inc, which sold large-scale enhanced services telecommunications systems, including internet-based back-office software, to telecommunications providers.

Brayton was primarily involved in setting up the infrastructure for these companies, including contributing to the business plans, developing policies and procedures, specifying, designing and implementing systems, and setting up operations, customer service, training, documentation and technical sales support. Brayton has degrees in both Business and Computer Science from the University of Iowa.

Our "free" web publishing directory is an alternative to existing subscription based online directories and is perfect for all types of micro-services.  Service Omni allows plumbers, auto detailers, personal assistants, landscapers, dog walkers, personal instructors and virtually any other type of small business the ability to easily create within the site a free mini-website, obtain a personalized web address (URL) and access "a la carte" interactive marketing tools (Omni Tools^TM) to increase exposure for their business within the community portal. 

Each privately branded business web page easily supports the upload of video, pictures, logos, online service requests and management as well as a dynamic text editor to create attractive business overviews. The site also provides listed businesses access to premium "Pay-Per-Action" marketing services such as Call Me Now^TM and premium listing placement along with other powerful features such as Virtual Assistant^TM, instant messaging, interactive mapping, dynamic audio content and other branding tools that help the business stand out.

In addition, Service Omni offers a proprietary online coupon management system called Omni Bucks^TM that provides real dollar discounts to consumers who use the services of any of the sites' member providers.  Registered consumers receive free Omni Bucks^TM in their online account for signing up, rating service providers and referring friends.  Business owners can automatically select and display the amount of Omni Bucks^TM a new customer can use to discount their services right on their web page.

The site is augmented with "fraud-proof" consumer ratings that are directly tied to an innovative "booking" mechanism that consumers use to contract with a local provider.     Booking requests are stored in the providers personal dashboard and once services are completed, an auto form is sent to the customer to rate the business.  Service Omni tracks online searches and key consumer/business interactions and provides key data that enables companies to "store" and accurately measure real consumer interests and tie those results directly to their online marketing efforts.