About the company

Location: 360 22nd St Suite 440 , Oakland, California 94612, United States flags/United States.gif
Stage: Not applicable
Number of employees: 50+
Completed funding: VC C Round
Investor names: Labrador Ventures, Selby Venture Partners, Walden VC, Peter Gotcher, Robert Kavner, Crosslink Capital,
Short URL: http://vator.tv/c/534
Profile creation: February 21, 2008
Last updated: February 21, 2008

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music, Radio,

Pandora

Music Gnome Project
Startup/business
flags/United States.gif California, United States
http://www.pandora.com

Born out of a love for music with 99% of its employees at one time or another working as musicians, Pandora is truly a company wholly dedicated to music. With a database of more than 600 thousand songs, each digitally annotated with musical characteristics from a list of 400, the company generates personalized streaming radio for your computer, mobile phone or home entertainment system.

50 musicians carefully listen to new songs everyday noting everything about a song from its tempo to the tone of the artist’s voice. Such meticulous work makes Pandora’s recommendation engine spot on when it comes to creating a personalized radio station that sounds like your favorite artist. All stemming from Pandora’s Music Genome Project, its personalized stations are produced by grouping songs and artists that share many musical characteristics in common. This way your station is composed of similar sounding music, much of it from lesser known artists. This differs from competitors in personalized radio, such as Last.fm, which bases its stations on aggregations of its users’ listening habits. Consequently, Last.fm’s stations consist of songs that are essentially recommended by other users while Pandora’s songs are recommended by actual musicians.

Facing difficulty with the Copyright Royalty Board (CRB) and the RIAA, Pandora as well as other US based internet radio companies may have their futures determined by a high raise of royalty fees for internet radio only. The fees could be substantially higher than satellite and am/fm radio, and could end internet radio for all of us. Founder, Tim Westergren, has urged all internet radio listeners to call or mail their congress people to work against an unfair hike in rates.

With $22.3 million in debt and venture financing over 3 rounds, Pandora is well funded as are most of its competitors which include MyStrands, ilike and Last.fm (Last.fm only received $5 million in venture money before it sold to CBS for $280 million). Before its third round of financing led by Crosslink Capital, Pandora gave beta accounts to Crosslink’s partners’ children who loved the service and encouraged their parents to invest.

With an ambitious step into the mobile phone world with Sprint and a possible future wifi device, Pandora acts like a company with a bright future. With any luck surrounding royalty fees, we may see Pandora in a greater capacity sometime very soon.

Pandora has around 7 million registered users and has played 4.7 billion songs. They play 94% of their catalog each day covering the very end of the long tail of music.

 

Management Bio

Chief Executive Officer & President
Joe Kennedy joined the company in 2004 following a five-year stint at E-LOAN, where he was President and Chief Operating Officer. From 1995 to 1999, he was the Vice President of Sales, Service and Marketing for Saturn Corporation, which he grew to over $4 billion in revenue and established as the top brand for customer satisfaction in the auto industry. Joe joined the initial start-up team at Saturn, four months after its founding, as a marketing manager and held positions of increasing marketing responsibility over the course of his 11-year tenure there.

Joe holds an M.B.A. from Harvard Business School and a B.S. degree in Electrical Engineering and Computer Science from Princeton University, where he dabbled in music theory and learned to compose his own Gregorian chants. He is Pandora's resident pop music junkie. Current favorites include Counting Crows, G.B. Leighton, Sarah McLachlan, Juanes and Kelly Clarkson. Joe has also been playing the piano for more than 30 years, most of which has been spent attempting to master Gershwin's "Rhapsody in Blue."

 

Chief Strategy Officer & Founder
Tim Westergren founded Pandora in January 2000 and now serves as its Chief Strategy Officer. Tim is an award-winning composer, an accomplished musician and a record producer with 20 years of experience in the music industry. He has recorded with independent labels, managed artists, owned a commercial digital recording studio, scored feature films, produced albums, and performed extensively. His main instrument is the piano, but over the years he has played the bassoon, drums and clarinet and his musical background spans such genres as rock, blues, jazz and classical music.

Tim received his B.A. from Stanford University, where he studied computer acoustics and recording technology. A musician's musician, he is obsessed with helping talented emerging artists connect with the music fans most likely to appreciate their music. In addition to guiding Pandora's overall strategy and vision, Tim now spends most of his time as Pandora's chief evangelist - traveling the country to meet with listeners to collect feedback, research local music, and spread the word of the Music Genome Project.

 

Chief Technical Officer
Tom Conrad leads the Pandora product organization, which includes product management, user interface design, software development, and network operations. Over the years, Tom has led numerous engineering and product design teams across a wide range of applications - from operating systems and enterprise software to video games and consumer web sites. Before joining Pandora, Tom was the Vice President of Engineering at Kenamea, Inc. where he led the teams responsible for the design and development of an award-winning Internet-scale messaging system. Tom previously was the Technical Director for the successful video game series "You Don't Know Jack."

Past experience also includes engineering management positions at Berkeley Systems, Relevance Technologies, Documentum, Pets.com, and Kenamea. Tom began his career at Apple Computer developing user interface elements for the Mac OS. Tom holds three U.S. patents and a B.S. in Computer Engineering from the University of Michigan.

Tom holds both technology and music close to his heart. His personal music collection includes more than 1000 CDs - many from artists that others on the Pandora team have never heard of. He likes to say the only instrument he plays well is his stereo.

 

Chief Musicologist
Dr. Nolan Gasser is the brain behind the Music Genome Project and its rigorous methodology for analyzing music. He is a critically acclaimed composer, pianist, conductor and arranger, as well as a published musicologist.

Nolan got his Ph.D. in Musicology in 2001 from Stanford University, where he is an Adjunct Professor in Medieval and Renaissance Music History. He also is the composer of numerous award-winning musical works, including classical, jazz and popular music. In fact, his music has been performed at the Kennedy Center in Washington D.C., Alice Tully Hall, La Salle Pleyel in Paris and even the Rose Bowl in Pasadena.

As a pianist, Nolan performs and records regularly with marquee performers as diverse as Steve Miller, John Handy, and Carol Channing. He recently enjoyed great commercial success with his holiday song, Christmas by the Bay. In addition, he is the Artistic Director of the Classical Archives (based in Palo Alto, CA), the largest classical music website on the Internet.

COO

Chief Operating Officer
Etienne oversees all aspects of the Music Genome Project. This includes managing the musicians who acquire and analyze the music heard on Pandora, as well as Pandora's Listener Advocates - the team who responds to listener comments, suggestions and questions. Etienne spends most of his time working on ways to improve the quality of the Pandora listening experience.

From 2000 to 2004, Etienne served as CIO at E-LOAN where technology enabled an unrivaled level of customer service and efficiency. From 1999 to 2000, Etienne was Vice President of Technology for Oberthur Card Systems, where he managed the creation and deployment of American Express Blue. From 1990 to 1999, Etienne was Vice President of Operations with De La Rue where he led credit card service businesses in the U.S. and France. A highlight of his extensive technology career was helping to create the first widely deployed smart card in the U.S. Etienne completed Stanford University's Executive Program and holds a B.A. in Mathematics and Computer Science with concentration in Music from McGill University, Montreal.

Etienne also formerly worked as a club DJ, and music has always been central in his life. He grew up in a family of musicians, playing trumpet since the age of 8. He has performed with Jazz ensembles in Montreal, Washington DC and San Francisco.


 

US traffic of Pandora

US traffic of www.pandora.com
 
The number of people visiting a site.
Compete ranks the top one million websites in the U.S. based on the number of People the domain attracts each month.
The number of visits made to a site. A person can only be counted as one person in a month, but can make multiple site visits.
The total time spent on a domain as a percentage of the total time spent online by all U.S. internet users.
The number of minutes an average visitor spends on a site during each visit.
The number of pages an average person views on each visit to a domain.

Worldwide traffic of Pandora

Worldwide traffic for the website www.pandora.com

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Senior Systems Administrator -Oakland, CA

Senior Network Engineer - Oakland, CA

Systems Administrator- Oakland, CA

Senior Manager- Oakland, CA 

 

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