LucidEra

LucidEra was formed to shake up the stagnant business intelligence industry and traditional approaches to corporate information access and analysis by delivering focused analytic solutions that are simple to set up, simple to use, and simple to buy."
LucidEra delivers focused analytic solutions built on the industry’s first complete on-demand business intelligence platform. LucidEra Enterprise drives revenue growth and increases forecast predictability for sales and finance managers by providing a single source of analysis across CRM and Financial applications. LucidEra for Salesforce.com accelerates sales cycles by allowing sales managers to dynamically analyze historical pipeline snapshots and combine CRM information with data locked in spreadsheets such as quotas and commissions for instant insight.

Ken Rudin (CEO):
Ken Rudin, CEO LucidEraKen has held key roles with leading software as a service and business analytics companies, including Siebel, Salesforce.com, NetSuite, and Oracle.
Ken was the VP and General Manager of Siebel CRM On-Demand at Siebel Systems. He created and successfully launched Siebel's top rated hosted CRM solution, leading it to become one of the top hosted solutions in the market. Ken was previously VP of Marketing for Siebel Analytics. In that role, he helped Siebel become the industry's largest provider of analytics applications. Before Siebel, Ken served as SVP of Products for Salesforce.com, spearheading all development and product marketing functions for the company's hosted CRM solution. Before Salesforce.com, Ken was co-founder and CEO of Emergent Corp., a consulting company focused on building large-scale data warehousing solutions for Fortune 500 companies. The company was acquired by Keane, Inc. in 1999. He also served as a founding advisory board member of NetSuite. Ken started his career at the Scalable Systems Division at Oracle, where he helped pioneer the use of highly parallel hardware and software technology for large scale data warehouses.