Channel M

With more than 20,000 locations and monthly traffic over 100 million, Channel M is the largest provider of content and advertising for out-of-home video in North America.  The Company produces award-winning, custom video content that engages and entertains,  providing marketers the ability to reach a variety of demographics at the point-of-purchase.  

 

We consider ourselves a complete, end-to-end solutions company, encompassing all the necessary resources to provide clients with essential creative and technical services with the highest standards of product quality and a cohesive and collaborative development team approach that works within our client’s deadlines and budgets.

David Teichner
Chief Executive Officer
 
David Teichner joined Channel M in 1997 after founding and managing Genco Advertising, a collegiate marketing company. As Chief Executive Officer, David is responsible for the company’s strategic direction, managing the senior staff and interacting with shareholders. David also leads the company’s business development and growth strategy. Since joining Channel M, he has cultivated its network from 100 video arcades into the industry’s largest provider of out-of-home video in North America.

 

Eric Hebel
Chief Operating Officer
 
As Chief Operating Officer, Eric’s responsibilities include overseeing the Company’s sales, marketing, finance, programming and execution. Eric also manages relationships with Channel M’s entertainment, lifestyle and retail venue partners.
Since joining the company in 1998, Eric’s vision has guided Channel M to its position of leadership in non-traditional marketing. Eric has led Channel M to deliver the most value to Channel M’s clients and to set the standard for the industry. Working closely with Channel M’s venue partners to develop marketing assets attractive to Channel M’s advertisers, Eric also ensures that the marketing programs Channel M sells adhere to strict compliance standards. Under Eric’s leadership, Channel M has revolutionized in-store television programming by creating hosted, entertainment driven content that enhances the store environment, educates consumers, impacts sales, and drives incremental revenue for Channel M’s retail partners.

 

Channel M works with retailers to create in-store networks for nationwide retailers, restaurants, and convienence stores. Channel M in turn sells advertising on select networks, depending on the retailer's goal for the channel.

 

*At this time, Channel M will not be disclosing information on revenue and profitability. 

Analysts including PQ Media are projecting the out of home advertising industry to grow to a $3.25 billion dollar market by 2011 as consumers spend less time with traditional media and traditional advertising channels.  What sets Channel M apart in this growing industry is its uniquely developed content. Channel M works to represent the retail brand first and foremost, never using in-store channels as a way to gain more exposure for repurposed content. Channel M believes that content is king, and that belief is explicitly visible in the broadcast-quality programming it develop for each of its clients.