A funny thing happens when you lie to people: they tend to believe. Why shouldn’t they? They lie Read More
Think you like what you like? Think again
Engagement Entrepreneurship from entrepreneurs How to build a product Lessons and advice Marketing User experience
Ways to get people to do things they don’t want to do
A reader recently asked me a pointed question: “I’ve read your work on creating user habits. It’s all Read More
Business to Consumer Internet Search Mobile services Software Software as a Service technology Telecommunications/Wireless Trends and news
Artificial intelligence enables a new user experience
You’ve seen this with your portable music player and your camera — as they’ve shrunk in size they’ve Read More
Angel investing Entrepreneurship Failures/challenges Financing and fundraising from entrepreneurs Lean startup Lessons and advice Making decisions Venture capital
Mass Persuasion
“Successful entrepreneurs recommend reading this article about the persuasion techniques companies use to drive engagement.” Scratch that, how’s Read More
Business models/plans Business to Consumer Entrepreneurship Financing and fundraising from entrepreneurs Lessons and advice Managing a business Marketing/Advertising User experience
How investment drives engagement
This week, Baba Shiv and I taught a class at the Stanford Graduate School of Business called, “Using Read More
Business models/plans Entertainment and Digital Media Entrepreneurship from entrepreneurs How to build a product Internet Social Media Lessons and advice Marketing/Advertising User experience
Getting Your Product Into the Habit Zone
As the web becomes an increasingly crowded place, users are desperate for solutions to sort through the online Read More
Electronics/Appliances Entertainment and Digital Media Internet Social Media Lifestyle and Travel Marketing/Advertising technology Telecommunications/Wireless Trends and news
Infinite Scroll: The Web’s slot machine
A few years ago, everyone was clicking. Today, we’re all scrolling. Twitter, Pinterest, Facebook, and as of this Read More
Business to Consumer Internet Social Media Marketing/Advertising Mobile services Software as a Service technology Trends and news
Where Have All The Users Gone
Step 1: Build an app. Step 2: Get users hooked to it. Step 3: Profit. It sounds simple Read More
Business to Consumer Customer demand Engagement Entertainment and Digital Media from entrepreneurs Gamification How to build a product Internet Social Media Internet Web 2.0 Lean startup Lessons and advice Market testing Marketing Minimum viable product Mobile services Product development Retention Social media User experience Web design
Billion-dollar mind trick; How Instagram hooked users
Yin asked not to be identified by her real name. A young addict in her mid-twenties, she lives Read More
Do a search of SAAS, software as a service, today and you will get over 42 million results. Read More
This past summer I saw a post on the Life in Perpetual Beta site where Aliza Sherman, long time woman Read More
How many times have you, as a designer, seen your hard work go down the drain because it Read More
Recently I wrote a new piece of the Women In Tech Blog stating that it’s time for women in the Read More
Last week, I wrote a new post for the Women in Technology blog regarding an article that I saw on Read More
In my latest post on New York Entrepreneur Week, I address the issue of what entrepreneurs and small business Read More