nielsen

When you say Nielsen, most people will automatically think of television ratings, and the Nielsen Families who give Read More

Despite the success of  the video on demand revolution, something has always bugged me: these services, including Netflix, Read More

It’s not exactly news to say that the Internet, and social media in particular, have changed television in Read More

Twitter’s big television push of 2013 involved numerous aspects, including tv ad targeting software, as well as the purchase of real-time TV data Read More

It is no secret that the way people consume television is changing rapidly. With DVRs, people can now Read More

As it was reported earlier today, Nielsen has finally released its first of its weekly Twitter Ratings reports. And, as you might Read More

Nielsen is taking a big step today. The consumer analysis research organization announced Friday that it will now Read More

In case you’ve been completely cut off from television, the Internet and all other forms of media for Read More

We all know that the way we watch television has changed a ton in the past decade. And, it’s Read More

The race was agonizingly close last night, which means that we all know someone who is very angry Read More

Online advertising may not result in the biggest returns for the amount paid but according to the latest Read More

As the market shifts toward a smartphone-only environment, with now more than 50% of mobile users buying a Read More

How people shop on their mobile devices varies widely based on the items they are looking to purchase, Read More

Earlier this month, we learned that 88% of U.S. smartphone owners use their device while watching television, and 86% Read More