Not to my surprise, I find mobile marketing has both a digital and traditional definition. The digital definition Read More
Smaato on serving a global mobile ad network
In May, 2009, Harald Neidhardt, CMO of Smaato, a world-class mobile ad network, appeared in a podcast interview Read More
Michael Becker podcasts on mobile marketing
In September, 2009, I had a rare opportunity to interview Michael Becker of iLoop Mobile, one of the Read More
Creating a mobile Web site or blog
Most entrepreneurs at small and large companies would agree that without a Web site and blog to promote Read More
Mobile advertising startup, Smaato announced on Thursday it raised $4.5 million in Series B financing. Aeris Capital led Read More
Google Admob. Google announced today it would acquire mobile display ad serving platform Admob for $750M in stock. Read More
Greystripe raises additional $2 million
Greystripe, a mobile ad network, has raised an additional $2 million in Series C funding from NBC Universal’s Read More
Celtra raises $1.2 million from RSG Capital
Celtra, an online mobile marketing platform has secured $1.2 million in Series A financing from RSG Capital, a Read More
JiWire, a Wi-Fi advertising provider, has raised $11 million in Series B funding. This round is led by Read More
Mobile advertising revenue in the U.S. is estimated to grow at a compounded rate of 94% to $2.3 Read More
Despite the fact that the economy is crumbling, mobile advertising is deteriorating and venture capitalists are investing less, Read More
When we last spoke to AdMob CEO Omar Hamoui, he told us ad impressions and revenue were both Read More
Despite eBay’s disappointing quarterly report, which was worse than expected due to economic conditions, the company’s mobile traffic Read More
Advertisers haven’t yet embraced ad targeting that combines location-based information with consumers’ search history and behavioral information, but Read More
Tapulous has become a bigger hit than even Bart Decrem, co-founder and CEO, probably thought. The Palo Alto-based Read More