Hand selling Mass marketing-Billboards-Newspaper ads-Radio ads-TV ads-Banner ads Direct marketing-Direct mail-Coupons-Spam Viral marketing Permission marketing-email-relevant text ads Is Read More


Rapid growth (and destruction) of marketing
Hand selling Mass marketing-Billboards-Newspaper ads-Radio ads-TV ads-Banner ads Direct marketing-Direct mail-Coupons-Spam Viral marketing Permission marketing-email-relevant text ads Is Read More
In preparation for moderating the Streaming Media West panel session, Online Video Publishing and Marketing Strategies, I spoke Read More
Every person in the market has a worldview when it comes to what you’re selling. It might be, Read More
The NY Times has a great article this Sunday about how habits may be good for you. It Read More
Ivy Brain’s Reena Jadhav speaks with Kathy Johnson, Co-founder Consort Partners about the new rules of public relations, Read More
I just completed another naming exercise for a client, and in doing it was reminded of an offbeat Read More