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Is That Odd, Inc News Bites


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There should be a measure for daily start up output. We get so much done that a single start up day *seems* to = one week for a "normal" company. But how to compare? We need a metric. So today for us 2 new biz dev moves, 2 networkings & 1 big deal follow up. I love Mondays. on March 21
Jeffrey Beaumont Dip Fs MAICD
Jeffrey Beaumont Dip Fs MAICD at 03:32pm March 22
Cindy, absolutely, imagine, if we could then bottle this magic ingredient and sell it to Corporates ;) They would love to bottle what inspires us start up's to work harder than the average bears!
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Does your start up have a theme song? What gets you pumped up for your day? http://isthatodd.com/oddstracts/eminem-has-been-pumping-me-up-theme-songs . Bambi - that should be a profile requirement :-) on March 15
Bambi Francisco Roizen
Bambi Francisco Roizen at 01:59pm March 15
lol... you can add that to your own user profile. did you notice that you can make up your own questions?
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Love "Pandora surviving on 12 maxed credit cards". I've been there a few times. It forces you to be hyper diligent with how you choose to spend each dollar. Be deliberate and believe. Skin in the game = that's what we start up folk sign up for! Now for my huge to do list .... on March 14
Bambi Francisco Roizen
Bambi Francisco Roizen at 10:54am March 14
It's definitely one of the most inspirational stories!
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Pretty cool hanging out in NY with valley stars like Ellie Cachette this week. Then meetings with beauty brands. Best of both worlds! I love the NY energy and being able to talk as fast as you want because NY has some of the best marketers in the world. Is That Odd? on March 11
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Nikki (our mkt mgr) & I are making the rounds today in NYC. A little biz dev, a little press = should be a fun, productive day. Hot sample news in our space: Kleenex shipped 1m samples for a big win: http://adage.com/article/news/social-sampling-scores-big-kleenex/149272/ on March 08
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Jay Jamison is right: focus on customer & partner relationships. Love your value chain, help them be successful and your success will follow. Is That Odd is so grateful for its partners! Big month ahead, i will try to share more. cheers, cindy on March 04
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One of my all time fav marketing gurus Al Ries basically explaining Is That Odd's market opportunity (no, he doesn't know us *yet*) in this article "Retail America is Having a Big Sale - for how long?" at http://adage.com/columns/article?article_id=148669 on February 09
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Amazing to me how different this week is from last week: www.IsThatOdd.com is a *real* consumer facing site this week! Launch is a magical time only us start-up folk can truly appreciate. It is what makes me hum "I'll sleep when i'm dead" Until Splash, Cindy on January 25
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Sweet review by Bella Dawn http://www.youtube.com/watch?v=FZlWxQu-pec. We had an amazing night! Met all of the top beauty brands. NY we have to go home for a bit but we'll be back in 2-3 weeks to add you awesome brands to our platform. over and out, cindy on January 20
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Big day for us! IsThatOdd.com's Sample Shop is LIVE! And we issued our press release: http://www.businesswire.com/news/home/20110120005463/en/IsThatOdd.com-Launches-Social-Media-Website-Geared-Women . Thanks for cheering us on. Best, Cindy on January 20
Thumbs_up_green Al AuYeung liked this update
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Big unveiling of our Sample Shop on www.IsThatOdd.com this week. Q: Can any of the tech sisters out there recommend VCs we should approach? We are ready for Series A. Thanks for any suggestions. See you all at Splash. Should be a fun party! on January 16
Thumbs_up_green Bambi Francisco Roizen liked this update
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I noticed some reminders this week about how being upprepared with thoughtful comments can weaken your positioning: a) Dennis Crowley's multiple explanations for what FourSquare is and b) Windows Phone 7 avoidance on sales. Start up CEOs, do your PR preparation thoroughly. on December 09
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Cindy Engstrom
Cindy Engstrom at 02:30pm December 09
unprepared not upprepared .... see i didn't pay enough attention. Listen to my own advice!
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Back from TDay! We will be a bit quiet until January. Much work to do and partners to integrate. We are enjoying the Groupon rumors and the attention that brings to connecting online consumers with retail behaviors. on November 30
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We met some amazing CEOs yesterday who are leading companies we all will be hearing about in the coming years. We had a great time and enjoyed presenting. I think you all liked us :-) Let's all keep cheering for each other. Best, Cindy on November 19
Bambi Francisco Roizen
Bambi Francisco Roizen at 10:11am November 19
thanks for the schwag!
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We just found out we ARE going to be not just attending AMPLIFY but competing. Go ITO!!!!! on November 17
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Al AuYeung
Al AuYeung at 02:30pm November 17
Way to go Cindy! Good luck!
Robert Mumford
Robert Mumford at 02:57pm November 17
Sweet! Nail it!
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Thank you for your support! From the popular vote we landed 10th out of 61 companies. Unfortunuately we did not make it the final 14 based on the 4 judges that voted. We're still going to the event though! Thank you so much for voting for us! Next time! Best, Cindy Engstrom on November 16
Thumbs_up_green Kristin Karaoglu liked this update