Sooinn Lee
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Sooinn Lee

CEO & Creative Lead. Designed 7 award-winning and chart-topping apps in the App Store. Watch Sooinn's mission of developing great learning tools for struggling learners at TEDx: Bay Area (

Berkeley, California, United States
Member since February 11, 2014
I believe games can be a great learning tool to empower all children to be successful in their future. Quote_down
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I am a(n):


Companies I've founded or co-founded:
Companies I work or worked for:
Achievements (products built, personal awards won):

- Parents' Choice Gold Award (2011, Injini Child Development Game Suite)
- #1 Education App Store (2012, Write My Name)
- 3 Technology Review's Editor's Choice (Injini, Write My Name, Todo Telling Time)
- Best Autism Apps by (2013, Kid in Story Book Maker)
- Best Design Award at Launch Education & Kids Conference (2013, Todo Early Elementary Math)

If you're an entrepreneur or corporate innovator, why?

I want to change the world.

My favorite startups:

37signals, LearnZillion, Lyft, Rocketship Education

What's most frustrating and rewarding about entrepreneurship/innovation?

I've felt extremely proud when my child & his friends play our products and show how fast they can learn with new technology. But balancing family and work is difficult; I've been frustrated when missing an e-mail from my son's school while dealing with forty other messages on the same day.

What's the No. 1 mistake entrepreneurs/innovators make?

Listening too much or too little to that what other people say.

What are the top three lessons you've learned as an entrepreneur?

Be positive. Be yourself. And be open to all the serendipities on the road.

Full bio

Sooinn designs award-winning learning games for children with special needs at LocoMotive Labs. Prior to founding LocoMotive Labs with her husband Gunho, she worked as a game designer in the MMO game industry for 12 years. Sooinn’s passionate belief in combining best game design practices with neuroscience research on learning helps her to create engaging educational applications for young children.