Ronnie Perchik

Ronnie Perchik

Evanston, Illinois, United States
Member since May 24, 2010
  • About
1982 University of Kentucky , BA , Business Administration/Mktg

I am a(n):


If you're an entrepreneur or corporate innovator, why?

I identied a need; had an idea to fix it; confirmed my idea would fix the problem; understood how how to make money doing it

My favorite startups:

ShopLocal; LinkedIn

What's most frustrating and rewarding about entrepreneurship/innovation?

20/20 hindsight and time are the biggest frustrations. Getting it right the first time is the most rewarding.

What's the No. 1 mistake entrepreneurs/innovators make?

Hiring too soon: go alone as long as you can.

What are the top three lessons you've learned as an entrepreneur?

1. Trust your instincts
2. Trust others instincts when they know more about something than you
3. Outsource vs. hiring direct when possible

Full bio

Ronnie Perchik is a seasoned professional with over 25 years of experience spanning consumer promotion, marketing services, and Internet-related programs. He started PromoAid in 2008 after years of experiencing the difficulty that consumer companies have connecting with marketing service suppliers.

Before he started PromoAid, Perchik was Senior Vice President for Upromise, Inc., a loyalty-based promotion company. While there, he gained valuable insight about developing and executing effective loyalty marketing programs. Prior to working at Upromise, Perchik ran successful sales departments - first for an Internet start-up company called (now ShopLocal), and then for Publications International, a well-established publishing company.

He also spent 13 years in the marketing services industry with two major marketing companies: Catalina Marketing and ActMedia, Inc. Throughout the U.S. and Canada, Perchik handled sales management and program development for these marketing powerhouses. He earned numerous awards at both companies, not only for his top revenue-producing sales and marketing teams, but also for his countless individual sales accomplishments. He was especially revered for managing the launch of the Instant Coupon Machine. Perchik's distinguished career started with a sales position at Smith-Kline Beecham, where he was promoted three times in less than five years.

In addition to running PromoAid, Perchik also serves as a Board Advisor for Evincii, Inc., a niche search engine that delivers consumer, retailer, and advertiser values to online searchers. Ronnie received his Bachelor of Business Administration degree, with a concentration in Marketing, from the University of Kentucky.