Peter Broad

Peter Broad

Member since April 05, 2016
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Research and insights strategist with account management chops. Dog whisperer, gamer, mediocre climber, backpacker, and amateur encyclopedia in real life. Specialties: Branding & brand equity, segmentation, trend tracking, customer satisfaction, ROI, strategic planning, channel effectiveness, message & copy evaluation, new products, user experience, campaign impact, social listening, data analysis, process development & efficiency.