Matt McGowan

At Google, Matt heads up strategy for the America's Advertising Agency business, where he works with the executive leadership teams at the Big 6 advertising holding companies and their performance, media, and creative agencies. Before that, Matt served as Managing Director and member of the Management Board at Incisive Media, a recognized world leading media, marketing services, data, and communications company. He joined Incisive in 2006 as the Global Vice President of Marketing and was instrumental in growing the business due to his strong relationships with enterprise partners, in addition to his ability to lead from the front, educate, incite analysis, and develop consensus. In addition to Google, Matt is an active adviser and board member to Adestra.com, Sponsorhub.com, and the OnlineMarketingInstitute.org (acquired by PopExpert.com in March 2015). In June of 2013, Matt was named a DMA & Marketing Edge (formerly the DMEF) Rising Star. Previously, Matt was acting COO of the SaaS inventory management and e-commerce business at PropertyRoom.com. Prior to this endeavor, Matt was the commercial lead for a cloud-based syndication technology business, Headland Digital Media, which was sold to Pearson PLC, in 2001. + Value Pricing, Next-Best-Alternative Pricing + Value Negotiators, Field & Forum, Influence Modeling + Customer Insights, Segmentation, Targeting, and Positioning + Strategic Planning + Financial Modeling + Social, Moral, and Financial Incentives + Revenue Acceleration and Headcount Reduction + BizOps, StratOps, SalesOps + Advertising, AdTech, Marketing, MarTech + Performance and Brand Builder + Media, Performance, and Creative Agencies + Search Engine Marketing SEM (SEO, PPC), Display, Online Video, Mobile, Native Advertising + Programmatic, Media Buying, and Planning + eCommerce + "Valleywood" Matt has an MBA from the University of Oxford and a BA from Lafayette College and spends most of his time in NYC and Toronto.