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Lawrence Bergenfield
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Lawrence Bergenfield

Lawrence Bergenfield is a Serial-Entrepreneur who is a well-seasoned strategy, marketing, sales, product and business development executive.

Website: http://about.me/lawrencebergenfield
LinkedIn: www.linkedin.com/in/lawrencebergenfield/
Twitter: https://twitter.com/lbergenfield
Las Vegas, Nevada, United States
Accredited investor
Member since February 11, 2014
Quote
Passionate- Founder & CEO of Magnetify. Proud Husband, Father, Son, Hockey Fan/ Coach, Maniacally 4am Work-out man, Wine is my bball cards 4 adults. Quote_down
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Investor interests
Credentials Accredited Investor
Activity
Investments made Magnetify Corporation
Board seats Magnetify Corporation
Advisory positions AdPerk The College Network
Education
1992 University of Maryland at College Park , BS , Consumer Studies/ Business Management

I am a(n):

Entrepreneur

Companies I've founded or co-founded:
Companies I work or worked for:
Achievements (products built, personal awards won):

1- exclusively brought to market and co-designed online video platform on retailers websites
2- created Motorola's Mobile-2-Enterprise platform and Digital Loyalty point solution
3- created patented nutraceutical technologies that were monetized during the low-carb food boom.

If you are an entrepreneur, why?

I want to change the world.

My favorite startups:

Magnetify, Drync, About.me

What's most frustrating and rewarding about entrepreneurship/innovation?

Most frustrating is raising money. Most rewarding is also raising money and being able to demonstrate the output from those investments.

What's the No. 1 mistake entrepreneurs make?

Failing to execute.

What are the top three lessons you've learned as an entrepreneur?

1) building a strong team is everything- from Board to Management to Advisors.
2) never quitting, constantly improving your message and materials and always listening to your customers.
3) money is your oxygen and you better execute or else.

Full bio

Some recent highlights include:

1) Created big data in-a-mobile application company and co-authored numerous patent filings that connect consumers, in and through their consumer connected devices, through their social web, down to cash registers/epos. The disruptive IP closed the loop with a highly unique process that targets data based on behavioral traits and social media impact/ influence down to epos/cash registers. 
2) Successfully brought several early stage companies to global markets specifically around the technology, retail and consumer product packaged goods related worlds, from 2003-2011.
3) Helped to take a Financial Services Start-Up to $2.0b in revenue (purchased by Incomm) from 2004-2008. 
4) Conceptualized, created and deployed platform products/strategies, and business models for Fortune 100 Technology Companies such as Motorola and Neustar from 2008-2011.

Founder & CEO

Magnetify

December 2011 – Present (2 years 7 months)Las Vegas, Nevada

Magnetify's purpose is to enrich the world by making data relevant. Magnetify created a ONE App solution for consumers every-day, in-store shopping wants, needs and desires--- called SHMYing ('rhymes with buying'). The Application is Consumer Facing and Brand and Retailer agnostic. The intellectual capital Magnetify created integrates behavioral traits and social media impact/ influence measurable down to the electronic point of sale/ cash registers. Magnetify's mission is to monetize social by mobilizing community, content and commerce.

• Leads the Company in all facets from creative and marketing to identifying market gaps and opportunities and defining/ refining the product(s).
• Manages Investor Activities and successfully recruited more than 12-current and retired Fortune 500 Sr. and C Level Executives; along with all Financial Activities.
• Co-Authored three of Magnetify's Patent Filings.
• Recruited and Built an ‘Industry Expert’ team from Management to Board to Executive Advisors.

 

Principal

Bergenfield & Associates

June 1998 – June 2011 (13 years 1 month)

Bergenfield & Associates (BA) supports clients/ business partners with marketing, strategy, business development, and distribution. Clients/ business partners range from large to early stage digital solution providers, technology, consumer product packaged goods, and retail corporations.


• Successfully Brought Early-Stage Online Video Platform (AdPerk) to market enabling large retailers to digitize product offers with video. The platform has proven to decrease and optimize customer acquisition costs, increase basket size/ spend, unique store visits; along with, more effectively, remarket consumers while continually driving and measuring sales/ loyalty.
• Conceptualized and created Motorola EMb's Mobile-2-Enterprise platform and Digital Loyalty Point Solution via its wholly owned Symbol Technologies group. Lead and managed the Go-2-Market and longer-term consumerization of the enterprise strategy. Internally established a sustainability effort that recognized the commoditization and cannibalization of hardware; and sought to create new revenue streams and subsidies/ economic models. Created next generation convergence strategies in-connection to mobile phones and set-top-box and enterprise positions.
• Assisted Management to create and deploy Neuter’s iMX (interactive mobile exchange). iMX is a next generation neutral clearinghouse that aggregates bar codes.

 

President & CEO

Focused Foods, Incorporated

June 1996 – March 2004 (7 years 10 months)

• Conceptualized, created and co-invented patented processes to manufacture functional food items.
• Deployed technology across eight different product categories in a 36 month period, through several different well-known brands (2003-2006- during the low carb food boom).
• Solicited and gained Global Brand clients to deploy our technology, know how, experience, and intellectual capital for marketing, strategy and product development purposes.
• Created control label brand and products for large retailers.
• Created business modeling for client licensing arrangements. 
• Assisted clients with interfacing with large food contract manufacturers and packaging providers.
• Managed and provided direction through quarterly business and strategic planning.
• Assisted clients with brand awareness, creation of, and development of new brands.

 

Executive Vice President of Strategy

iVisionary Ventures, L.L.C

1999 – 2000 (1 year)

• Co-Founded and assisted development of business planning, vertical growth strategies, and synergy's with clientele and investment interests.
• Identified sector viability and conducted Due Diligence on investment opportunities.
• Developed strategic joint venture capital relationships. 
• Assisted reviews of investment opportunities ($50 million dollar fund).

 

Vice President of Marketing and Merchandising

Mid Atlantic Manufacturer's Brokers', Inc.

1988 – 1999 (11 years)

• Solicited clients for representation, based on marketplace trends, and retailer willingness for such products.
• Represented over thirty clients, with over 120 product lines, ranging from health and beauty care, general merchandise, and food and candy.
• Managed sales efforts in four states, and the District of Columbia.
• Conceptualized, developed, and managed the merchandising division for the Washington D.C., Baltimore, and Philadelphia Metropolitan Areas.